The History of Kraft Foods

The History of Kraft Foods 1765: A Dorchester, Massachusetts, physician, Dr. James Baker, went into partnership with an Irish chocolate-maker, John Hannon and made Americas first chocolate mill.1780: The mill made the famous BAKERS chocolate.1880: The Empire Cheese Company of New York began producing PHILADELPHIA BRAND Cream Cheese for a New York distributor called Reynolds.1882: Isaac and Joseph Breakstone (Breakstone Bros) opened a small dairy store on New York Citys Lower East Side.1883: The now famous Oscar F. Mayer and his brothers Gottfried and Max started a meat market in Chicago.1889: Food salesman, William M. Wright, created a new baking powder called CALUMETÂ ® which he made at night and sold during the day.1892: Joel Cheek developed a coffee blend for the Maxwell House Hotel in Nashville, Tennessee, called MAXWELL HOUSE coffee.1946: MAXWELL HOUSE instant coffee was introduced to the American public after the armed forces used it in World War II.1895: In Battle Creek, Michigan, C.W. Post made the fi rst POSTUMÂ ®, a cereal beverage. Post created GRAPE-NUTSÂ ® cereal in 1897, and POST TOASTIESÂ ® corn flakes in 1908. 1897: Pearl Wait adapted an 1845 patent for a gelatin dessert. May Davis Wait named the new product JELL-O brand gelatin. In 1899, Orator Francis Woodward bought the trademark rights to JELL-OÂ ® for $450. Woodward launched the advertising campaign for Americas most favorite Dessert in 1902, thus ushering the era of psychological marketing.1903: J.L. Kraft started a wholesale cheese business in Chicago.1905: John Arbuckle created YUBAN coffee blend.1906: Oscar Mayer is one of the first meatpackers to obtain the Federal Meat Inspection stamp of approval.1907: Legend claims that when President Theodore Roosevelt was served a cup of MAXWELL HOUSE coffee and he proclaimed that it was GOOD TO THE LAST DROP.1914: J.L. Kraft Bros. Co. opened their first cheese factory in Stockton, Illinois, within a year they begin producing process cheese in tins. The U.S. government provided cheese in tins for the armed forces during World War I.1921: Louis Rich bought a truck and started his business i n Rock Island, Illinois. 1927: Edwin Perkins created a powdered fruit drink called KOOL-ADE, later called KOOL-AID. Perkins created KOOL-AID from his first product the popular soft drink syrup called Fruit Smack. The same year the Postum Company marketed SANKA decaffeinated coffee (first sold in the U.S. in 1923).1928: Kraft introduced VELVEETA process cheese.1933: Kraft introduced MIRACLE WHIP salad dressing at Chicagos Century of ProgressWorlds Fair.1936: Little Oscar and the WIENERMOBILE started the advertising campaign for Oscar Mayer Co.1937: KRAFT Macaroni and Cheese Dinner were introduced with the advertising slogan of Make a meal for 4 in 9 minutes.1949: MINUTE Rice was nationally distributed.1950: KRAFT Deluxe process cheese slices, the first commercially packaged sliced process cheese was introduced.1952: CHEEZ WHIZ pasteurized process cheese spread was introduced.1954: Kraft introduced CRACKER BARREL brand natural cheese.1957: The General Foods Corporation introduced TANG, breakfast beverage crys tals. 1963: The now famous wiener jingle first appeared in Oscar Mayer commercials.I965: The company introduced SHAKE N BAKE coating mix in two versions, chicken and fish.1966: COOL WHIP nondairy whipped topping was introduced.1972: STOVE TOP stuffing mix was introduced.1973: GENERAL FOODS INTERNATIONAL COFFEES flavored coffees were introduced.1981: General Foods Corp. bought Oscar Mayer Co.1983: Kraft introduced LIGHT N LIVELY low-fat yogurt, the first US yogurt in a six-pack.1985: Philip Morris Companies Inc. buys general Foods Corporation.1986: Kraft purchased Tombstone Pizza Corporation of Medford, Wisconsin (est.1962).1988: Philip Morris Companies Inc bought Kraft, Inc. Oscar Mayer introduced LUNCHABLES.1989: Philip Morris Companies combined Kraft, Inc. and General Foods Corporation to form Kraft General Foods, the largest food company in the U.S. DI GIORNO brand refrigerated pasta and sauces were introduced.1993: Kraft General Foods acquired NABISCO ready-to-eat cold cereals from RJ R Nabisco. 1995: Kraft General Foods was renamed Kraft Foods, Inc. DI GIORNO RISING CRUST pizza was introduced.1996: BREAKSTONES snack-size cottage cheese, the first four pack of 4-ounce cups.1997: POST-Cranberry Almond Crunch and POST Honey Nut Shredded Wheat cereal was introduced. Sparkling White Grape flavored JELL-O gelatin was introduced in celebration of the brands 100th anniversary.1998: STOVE TOP OVEN CLASSICS were introduced. The same year KRAFT introduced EASY MAC macaroni and cheese dinner, a microwavable, single-serve product.

Police Administration Essay Example | Topics and Well Written Essays - 1500 words

Police Administration - Essay Example Secondly, both of them emphasize on police-community relationship, whereby there is emphasis on communication through mutual understanding, even though such communication is practiced and projected on different levels in both programs. Thirdly, both programs deploy target hardening together with augmented community participation as part of their crime prevention initiative. This is evident through the assignment of specific officers and patrol officers in conducting security surveys (McElvain, Kposowa, & Gray, 2013). The major difference between NYPD Crime Control Model and the Community policing is that, community policing initiative focuses more so on the three Rs of decentralized policing (McDonald, 2002). That is rapid reactions, random patrols, as well as reactive investigations. However, NYPD Crime Control Model focuses on the refined three Rs principles, and which entails directing police resources to modern crime-control strategies, rather than just observing the three Rs pri nciples alone (McDonald, 2002). In other words, the NYPD Crime Control Model key mission and duty of the police is to prevent crimes, while the key mission and responsibilities of police under community policing is to respond to crimes and which is pegged on numbers of arrests, clearance rates, in addition to response time. (McDonald, 2002). CompStat emphasizes on risk taking instead of risk adversity through an accountability-focused strategies and management principles. Community policing has feel-good collaborative frameworks through its watered-down departmental versions, as the objective is to lessen policing to just standard regulations and routines (Walsh & Vito, 2004). Thus, the community-relation specialists under community policing are tasked in performing uncomplicated and repetitive functions, which requires no discretion. As such, the police role is to be law enforcers instead of also entailing crime prevention. In particular, success under community policing is measure d by number of arrests made rather than the level and number of crimes being committed (McDonald, 2002). However, the NYPD Crime Control Model acknowledges long-term service delivery with specific objectives, like decreasing drug sales by a certain percentage of the in general crimes. Furthermore, the model focuses on attaining precise and timely intelligence, so as to direct resources and personnel to crime areas. Hence, the police officers, patrol officers and detectives are deployed more efficiently compared to community policing (McDonald, 2002). On the contrary, Community policing does not place a huge emphasis on crime data or even communication between principal law enforcers, but on making the public to feel that the police are existing. It is this difference that community policing is known for making police leaders together with their units to operate independently. As a consequence, the patrols are not held liable for crimes within their geographic regions since investiga tions are conducted by specialized units separately, in order to attain their own individual objectives (McDonald, 2002). However, NYPD Crime Control Model ensures that patrols are held accountable for crimes in their region, and that, investigators and specialized units support them in patrol activities, so as to attain a common objective under an accountability framework. The assumption in community policing is that commanders are better able to conduct decisions solely, as they are filled with wisdom and creativity in fighting crimes compared to their line officers (McDonald, 2002).

Instructional Methods Research Paper Example | Topics and Well Written Essays - 2500 words

Instructional Methods - Research Paper Example Direct and indirect methods are two categories in which the learning methods can be divided. However, these instrumental learning methods are so complicated that they cannot be classified into merely two categories. Every instrumental teaching method used by the teachers has some pros and cons attached to it. The teaching method that the teacher uses in a particular class of students depends on the level and age of the students. Therefore the first step in teaching is to select the correct and accurate teaching method for the students belonging specific class. There is no such ideal method of teaching which can be implied to all teaching level and to all students belonging to different development level; it is the task of the student to select a teaching method which suits the situation. There are factors that the teacher must keep in mind before the selection of any specific instrumental teaching method, these are; material, physical setting, time, space, level of development of stu dents and many more (Kizlik). Approaches to Learning Teacher centered approach This approach is usually based on the fact that the role of the teacher is to provide instruction to the students that may foster learning, in order to achieve a specific goal. The teacher defines the objective of the course to the students and then explains the information to the students. ... Some effective teaching methods have been discussed below. Direct Teaching This teaching method is one of the widely accepted learning methods. This learning method focuses on very specific learning target. The students are given reasons regarding the importance of content which is being taught to them. The students gain can be easily measured by the help of this method. The content of this teaching method must be organized in advance and the teacher must have all the relevant knowledge about the student pre-requisite of the lesson. It is considered one of the effective teaching methods as it is based upon the learning of basic and specific skills. One of the disadvantages of this teaching method is that it stifles the creativity present in a teacher. This teaching method cannot proceed without the well organized preparation of the learning content. The teachers must possess good communication skills if they want to carry on with this teaching method. The steps involved in this metho d must be followed in the prescribed order. This method is usually effective in lower order thinking and it immensely depends on the skills and knowledge of the teacher. Cooperative learning This teaching method fosters mutual responsibility in the students. The teaching method related to this teaching style is supported by different research techniques. This method teaches the students to be more compassionate towards their work, to be patient and less critical. The instructor decides prior to the lecture that what knowledge and skills must be learned by the students. It requires sometimes making the student learn that how they may work in groups, for the specific task assigned to them. There are certain disadvantages related to this teaching style. Some students do

Management, leadership and chnage - Assighnment one - Research Assignment

Management, leadership and chnage - Assighnment one - Research proposal - Assignment Example Collectively, this will illustrate that failure to manage change leads to immense failure. This report will be based on information obtained from, books, news articles, and pertinent journals, which will go a long way in reconnoitering the concept of leadership and change management. The starting point will be a comprehensive background of Nokia to understand its trajectory overtime and more particularly its leadership and significant changes that it has undergone. This shall closely be followed by a wide-ranging literature review of various sources that explicates the various leadership styles. It will then propose a methodology to be used in conducting the research and end in a brief summary. However, prior to that, we define leadership as the act of setting directions, creating and inspiring others with a vision of achieving some predetermined goals or something new. Nokia is a mobile device manufacturer initiated in1865 by Fredrick Idestam, who was at that time a mining engineer (Nokia 2009). He did a commendable job by building a ground wood pulp mill on the Tammerkoski rapids. The mill was a paper plant to tailor made paper products to the market. Fredrick established a second mill with more hydropower resource near Nokianvirta River near Edwards’s Polon’s company groups. In the year 1871, the chief executive officer employed transformation leadership by renaming and transforming the firm into a share company hence Nokia Ab found. This was to improve quality and dominate the market. From the year 1861 to 1930, Edward Polon, the founder and chairman of Board, stepped up the transformation style leading to the development of another rubber industry in Finland. The company, consequently, build a wood and cable industry where Polon made a decision of naming it Nokia where the majority of his factories were located and where progressive

Overview Of The Success Of Alibaba Com

Overview Of The Success Of Alibaba Com The strategic plan defines Alibaba.coms overall mission and objectives, and that is true for any given company. Within each business unit, marketing plays a role in helping to accomplish the overall strategic objectives. Alibaba.coms goal is to build strong and profitable customer relationships. Alibaba.coms marketing strategy will consider the marketing logic by which the company hopes to achieve these profitable customer relationships. How they do that? Through market segmentation, targeting, and positioning. Guided by marketing strategy, Alibaba.com designs a marketing mix made up of factors under its control (product, price, place, and promotion). To find the best marketing mix and put it into action, Alibaba.com engages in marketing analysis, planning, implementation, and control. Through these activities, Alibaba.com should watches and adapts to the actors and forces in the marketplace environment. It is clear that an Alibaba.com objective is to win suppliers and buyers relatio nships. Long time relationships are profit to the company. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its products and services. The many possibilities are collected into four groups of variables known as the four Ps: product, price, place, and promotion. (G. Armstrong, 2007) Product means the goods and services combination that Alibaba.com offers to the target market, to the buyers. At Alibaba.com web site buyers more often find not only the products they need but service agreement, warranty, or other services. All which are parts of the product package. Product package include: variety, quality, design, features, brand name, packaging, and services. Price Price is the amount of money Alibaba.coms buyers has to pay to obtain the product. The retail price of a consumer product may be suggested by the manufacturer, but retailers are free to set any price they wish for items sold in their stores. In business to business sales, the price of a product is usually negotiated. However, at Alibaba.com, if a buyer wishes to get more of the same product, the buyer will get a discounted price. Place Place or distribution refers to the locations where the product is available to the customer. Most consumer products are available at retail outlets. In business to business, transaction should be from a manufacturing to the buyers. And every product, whatever it is a consumer or a business product, must begin somewhere, and must, somehow, get into the hands of the buyer. The path that the product takes, from the point of origin to point of sale, is called the distribution channel, which is an important part of the marketing mix. Most of Alibaba.coms products are from China. Therefore, Alibaba.com must deal with third company such as FedEx to ease the transportation of the distribution. Promotion Promotion is the set of activities that communicates the merits of the product and persuades prospective customers to buy it. These activities include everything related to marketing communications: advertising, sales promotion, public relations, direct marketing, and personal selling. As for Alibaba.com, the company needs to focus more into promotion. More direct marketing and advertising is the key to success at this stage. An effective marketing program blends all elements of the marketing mix into a coordinated plan designed to achieve the companys marketing objectives by delivering value to customers. The marketing mix constitutes the companys tactical tool kit for establishing strong positioning in the target markets or into the marketplaces. Conclusion and recommendations In conclusion, Alibaba Group makes it easy for anyone to buy or sell online anywhere in the world. Alibaba group is a family of Internet-based businesses that includes business-to-business international trade, online retail and payment platforms and data-centric cloud computing services. The Group was founded in 1999 by Jack Ma, a pioneer who has aspired to help make the Internet accessible, trustworthy and beneficial for everyone. The privately held Alibaba Group reaches Internet users in more than 240 countries and regions, and employs 17,000 people in more than 50 cities in Greater China, Japan, Korea, the United Kingdom and the United States. (www.news.alibaba.com) There are many companies partnered with Alibaba group. Such companies: Alibaba.com Global leader in business-to-business e-commerce Taobao Chinas largest Internet retail website and one-stop platform for shopping, socializing and information sharing Alipay Chinas leading third-party online payment platform Alibaba Cloud Computing Developer of advanced data-centric cloud computing services China Yahoo! One of Chinas leading Internet portals Although, since Alibaba group was found in 1999, and won more than 6 awards and honors, I recommend that the marketing management of Alibaba group should look into consideration to their promotional strategy. In fact, more of public relations and advertising will pump up awareness. Doing so, the group may benefit more buyers and seller; after all, that is the marketing objective of the group.

Barriers Faced By Pakistani SMEs in Raising Bank Finance :: Business, Banks

1. Introduction The SMEs globally, are recognized as engines of economic growth and play a pivotal role in boosting the economy. The importance of the SMEs sector is well recognized and its Contribution is relevant in achieving several socio-economic objectives, such as employment generation, contribution to national output and exports, and fostering new entrepreneurship. SMEs contribute in economic growth of both developed and developing countries, as they: Provide low cost employment since the unit cost of persons employed is lower for SMEs than for large-size units (Sadaquat and Sheikh, 2010). The SMEs sector’s growth of output trend to decrease in recent years since liberalization and adjustment policies (Bari and Haque, 2008). So, it is important to specially address the policy issues regarding lending toward the SME sector. This sector is facing severe problem in financing, regulatory aspects, access to non-financial inputs. Some recent trend shows that Government policies have discriminated against small-scale enterprises (Raza and Murad, 2010). There is nothing wrong with a situation in which inexperienced entrepreneurs are unable to get institutional credit. In the same study he shows that, the relative decline of small-scale enterprises in most developing countries has been accelerated by the industrialization policies adopted in these countries (Bari and Haque, 2008). Protection, regulatory constraint, investment incentives, credit control, and the promotion of industry in the public sector have all discriminated against the small. Especially, facilities reg arding small groups like female were poor and create adverse impact on the growth of SMEs (Sadaquat and Sheikh, 2010). The common idea that the cost of capital is very high for small enterprises is overly simple (Basu, 1998). A research of World Bank suggests the existence of financial constraint because formal banks do not lend to the smallest firms in most countries. It has also severe impact on the smallest firms. Access to equity and formal debt financing has repeatedly been identified as a recurring constraint to SME growth and development. Commercial banks apply conservative policies in lending to SME. More, importantly the existing structure of financial sector was developed to serve medium to large enterprises which are organized as a formal business (Kon and Storey, 2003). Most banks prefer to hold risk free-income generating assets and lending to SME is unattractive due to a range of objective and subjective factors. These include high transaction costs, inability to do away with tangible collateral requirement, no linkage of financial products with sector needs and the inability to structure/ offer and manage risk-prone SME specific medium to long term financing options.

Human Behavior Essay

At the beginning of the film, Lorenzo (played by Noah Banks and also Zack O’Malley Greenburg) is a bright and vibrant young boy living in the Comoros Islands, as his father Augusto (played by Nick Nolte) works for the World Bank and is stationed there. However, when his parents relocate to the United States, he begins to show neurological problems, such as loss of hearing, tantrums, etc. The boy is diagnosed as having adrenoleukodystrophy (ALD), which is fatal within two years. Failing to find a doctor capable of treating their son’s rare disease, Augusto and his wife Michaela (Susan Sarandon) set out on a mission to find a treatment to save their child. In their quest, the Odones clash with doctors, scientists, and support groups, who are skeptical that anything could be done about ALD, much less by laypeople. But they persist, setting up camp in medical libraries, reviewing animal experiments, enlisting the aid of Professor Gus Nikolais (played by Peter Ustinov), badg ering researchers, questioning top doctors all over the world, and even organizing an international symposium about the disease. Despite research dead-ends, the horror of watching their son’s health decline, and being surrounded by skeptics (including the coordinators of the support group they attend), they persist until they finally hit upon a therapy involving adding a certain kind of oil (actually containing two specific long chain fatty acids, isolated from rapeseed [canola] oil and olive oil) to their son’s diet. They contact over 100 firms around the world until they find an elderly British chemist (Don Suddaby, who plays himself in a cameo role) working for Croda International who is willing to take on the challenge of distilling the proper formula. The oil, erucic acid, proves successful in normalizing the accumulation of the very long chain fatty acids in the brain that had been causing their son’s steady decline, thereby halting the progression of the disease. There is still a great deal of neurological damage remaining which could not be reversed unless new treatments could be found to regenerate the myelin sheath (a lipid insulator) around the nerves. The father is seen taking on the new challenge of organizing biomedical efforts to heal myelin damage in patients (see The Myelin Project). The film ends with Lorenzo at the age of 14 showing definite improvement (he could swallow for himself and answer yes or no questions by blinking) but indicating more medical research is still needed. The end credits of the film note that Lorenzo has also regained his sight and is learning to use a computer. Adrenoleukodystrophy Definition Adrenoleukodystrophy is a rare genetic disease characterized by a loss of myelin surrounding nerve cells in the brain and progressive adrenal gland dysfunction. Description Adrenoleukodystrophy (ALD) is a member of a group of diseases, leukodystrophies, that cause damage to the myelin sheath of nerve cells. Approximately one in 100,000 people is affected by ALD. There are three basic forms of ALD: childhood, adult-onset, and neonatal. The childhood form of the disease is the classical form and is the most severe. Childhood ALD is progressive and usually leads to total disability or death. It affects only boys because the genetic defect is sex-linked (carried on the X chromosome). Onset usually occurs between ages four and ten and can include many different symptoms, not all of which appear together. The most common symptoms are behavioral problems and poor memory. Other symptoms frequently seen are loss of vision, seizures, poorly articulated speech, difficulty swallowing, deafness, problems with gait and coordination, fatigue, increased skin pigmentation, and progressive dementia. The adult-onset form of the disease, also called adrenomyeloneuropathy, is milder, progresses slowly, is usually associated with a normal life span, and usually appears between ages 21-35. Symptoms may include progressive stiffness, weakness, or paralysis of the lower limbs and loss of coordination. Brain function deterioration may also been seen. Women who are carriers of the disease occasionally experience the same symptoms, as well as others, including ataxia, hypertonia (excessive muscle tone), mild peripheral neuropathy, and urinary problems. The neonatal form affects both male and female infants and may produce mental retardation, facial abnormalities, seizures, retinal degeneration, poor muscle tone, enlarged liver, and adrenal dysfunction. Neonatal ALD usually progresses rapidly. Causes and symptoms The genetic defect in ALD causes a decrease in the ability to degrade very long chain fatty acids. These build up in the adrenal glands, brain, plasma, and fibroblasts. The build-up of very long chain fatty acids interferes with the ability of the adrenal gland to convert cholesterol into steroids and causes demyelination of nerves in the white matter of the brain. Demyelinated nerve cells are unable to function properly. Diagnosis Diagnosis is made based on observed symptoms, a biochemical test, and a family history. The biochemical test detects elevated levels of very long chain fatty acids in samples from amniocentesis, chorionic villi, plasma, red blood cells, or fibroblasts. A family history may indicate the likelihood of ALD because the disease is carried on the X-chromosome by the female lineage of families. Biosynthesis (also called biogenesis or â€Å"anabolism†) is an enzyme-catalyzed process in cells of living organisms by which substrates are converted to more complex products.[1] The biosynthesis process often consists of several enzymatic steps in which the product of one step is used as substrate in the following step. Examples for such multi-step biosynthetic pathways are those for the production of blood clots,amino acids, fatty acids, and natural products.[2] Biosynthesis plays a major role in all cells, and many dedicated metabolic routes combined constitute general metabolism. Six organelles in the cell are involved in biosynthesis: ribosomes, chloroplasts, smooth endoplasmic reticulum, rough endoplasmic reticulum, plastids, and Golgi bodies. [3] Dementia (taken from Latin, originally meaning â€Å"madness†, from de- â€Å"without† + ment, the root of mens â€Å"mind†) is a serious loss of global cognitive ability in a previously unimpaired person, beyond what might be expected from normal aging. It may be static, the result of a unique global brain injury, or progressive, resulting in long-term decline due to damage or disease in the body. Although dementia is far more common in the geriatric population (about 5% of those over 65 are said to be involved),[1] it can occur before the age of 65, in which case it is termed â€Å"early onset dementia†.[2] Dementia is not a single disease, but a non-specific syndrome (i.e., set of signs and symptoms). Affected cognitive areas can be memory, attention, language, and problem solving. Normally, symptoms must be present for at least six months to support a diagnosis.[3] Cognitive dysfunction of shorter duration is called delirium. Dysphagia is the medical term for the symptom of difficulty in swallowing.[1][2][3] Although classified under â€Å"symptoms and signs† in ICD-10,[4] the term is sometimes used as a condition in its own right.[5][6][7] Sufferers are sometimes unaware of their dysphagia. Spasticity is a feature of altered skeletal muscle performance in muscle tone involving hypertonia; it is also referred to as an unusual â€Å"tightness†, stiffness, or â€Å"pull† of muscles. The word spasm comes from the Greek word ÏÆ'πΠ±ÃÆ'ÃŽ ¼ÃÅ'Ï‚ (spasmos), meaning â€Å"drawing, pulling.† Clinically spasticity is defined as velocity dependent resistance to stretch, where a lack of inhibition results in excessive contraction of the muscles, ultimately leading to hyperflexia (overly flexed joints). It mostly occurs in disorders of the central nervous system (CNS) affecting the upper motor neuron in the form of a lesion, such as spastic diplegia, but it can also present in various types of multiple sclerosis, where it occurs as a symptom of the progressively-worsening attacks on myelin sheaths and is thus unrelated to the types of spasticity present in neuromuscular cerebral palsy rooted spasticity disorders. Definition A seizure happens when there are certain types of abnormal electrical activity in the brain. During a seizure, you may: *Lose consciousness * Stare into space * Have convulsions (abnormal jerking of the muscles) * Experience abnormalities of sensation or emotion