Instructional Methods Research Paper Example | Topics and Well Written Essays - 2500 words

Instructional Methods - Research Paper Example Direct and indirect methods are two categories in which the learning methods can be divided. However, these instrumental learning methods are so complicated that they cannot be classified into merely two categories. Every instrumental teaching method used by the teachers has some pros and cons attached to it. The teaching method that the teacher uses in a particular class of students depends on the level and age of the students. Therefore the first step in teaching is to select the correct and accurate teaching method for the students belonging specific class. There is no such ideal method of teaching which can be implied to all teaching level and to all students belonging to different development level; it is the task of the student to select a teaching method which suits the situation. There are factors that the teacher must keep in mind before the selection of any specific instrumental teaching method, these are; material, physical setting, time, space, level of development of stu dents and many more (Kizlik). Approaches to Learning Teacher centered approach This approach is usually based on the fact that the role of the teacher is to provide instruction to the students that may foster learning, in order to achieve a specific goal. The teacher defines the objective of the course to the students and then explains the information to the students. ... Some effective teaching methods have been discussed below. Direct Teaching This teaching method is one of the widely accepted learning methods. This learning method focuses on very specific learning target. The students are given reasons regarding the importance of content which is being taught to them. The students gain can be easily measured by the help of this method. The content of this teaching method must be organized in advance and the teacher must have all the relevant knowledge about the student pre-requisite of the lesson. It is considered one of the effective teaching methods as it is based upon the learning of basic and specific skills. One of the disadvantages of this teaching method is that it stifles the creativity present in a teacher. This teaching method cannot proceed without the well organized preparation of the learning content. The teachers must possess good communication skills if they want to carry on with this teaching method. The steps involved in this metho d must be followed in the prescribed order. This method is usually effective in lower order thinking and it immensely depends on the skills and knowledge of the teacher. Cooperative learning This teaching method fosters mutual responsibility in the students. The teaching method related to this teaching style is supported by different research techniques. This method teaches the students to be more compassionate towards their work, to be patient and less critical. The instructor decides prior to the lecture that what knowledge and skills must be learned by the students. It requires sometimes making the student learn that how they may work in groups, for the specific task assigned to them. There are certain disadvantages related to this teaching style. Some students do

Management, leadership and chnage - Assighnment one - Research Assignment

Management, leadership and chnage - Assighnment one - Research proposal - Assignment Example Collectively, this will illustrate that failure to manage change leads to immense failure. This report will be based on information obtained from, books, news articles, and pertinent journals, which will go a long way in reconnoitering the concept of leadership and change management. The starting point will be a comprehensive background of Nokia to understand its trajectory overtime and more particularly its leadership and significant changes that it has undergone. This shall closely be followed by a wide-ranging literature review of various sources that explicates the various leadership styles. It will then propose a methodology to be used in conducting the research and end in a brief summary. However, prior to that, we define leadership as the act of setting directions, creating and inspiring others with a vision of achieving some predetermined goals or something new. Nokia is a mobile device manufacturer initiated in1865 by Fredrick Idestam, who was at that time a mining engineer (Nokia 2009). He did a commendable job by building a ground wood pulp mill on the Tammerkoski rapids. The mill was a paper plant to tailor made paper products to the market. Fredrick established a second mill with more hydropower resource near Nokianvirta River near Edwards’s Polon’s company groups. In the year 1871, the chief executive officer employed transformation leadership by renaming and transforming the firm into a share company hence Nokia Ab found. This was to improve quality and dominate the market. From the year 1861 to 1930, Edward Polon, the founder and chairman of Board, stepped up the transformation style leading to the development of another rubber industry in Finland. The company, consequently, build a wood and cable industry where Polon made a decision of naming it Nokia where the majority of his factories were located and where progressive

Overview Of The Success Of Alibaba Com

Overview Of The Success Of Alibaba Com The strategic plan defines Alibaba.coms overall mission and objectives, and that is true for any given company. Within each business unit, marketing plays a role in helping to accomplish the overall strategic objectives. Alibaba.coms goal is to build strong and profitable customer relationships. Alibaba.coms marketing strategy will consider the marketing logic by which the company hopes to achieve these profitable customer relationships. How they do that? Through market segmentation, targeting, and positioning. Guided by marketing strategy, Alibaba.com designs a marketing mix made up of factors under its control (product, price, place, and promotion). To find the best marketing mix and put it into action, Alibaba.com engages in marketing analysis, planning, implementation, and control. Through these activities, Alibaba.com should watches and adapts to the actors and forces in the marketplace environment. It is clear that an Alibaba.com objective is to win suppliers and buyers relatio nships. Long time relationships are profit to the company. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its products and services. The many possibilities are collected into four groups of variables known as the four Ps: product, price, place, and promotion. (G. Armstrong, 2007) Product means the goods and services combination that Alibaba.com offers to the target market, to the buyers. At Alibaba.com web site buyers more often find not only the products they need but service agreement, warranty, or other services. All which are parts of the product package. Product package include: variety, quality, design, features, brand name, packaging, and services. Price Price is the amount of money Alibaba.coms buyers has to pay to obtain the product. The retail price of a consumer product may be suggested by the manufacturer, but retailers are free to set any price they wish for items sold in their stores. In business to business sales, the price of a product is usually negotiated. However, at Alibaba.com, if a buyer wishes to get more of the same product, the buyer will get a discounted price. Place Place or distribution refers to the locations where the product is available to the customer. Most consumer products are available at retail outlets. In business to business, transaction should be from a manufacturing to the buyers. And every product, whatever it is a consumer or a business product, must begin somewhere, and must, somehow, get into the hands of the buyer. The path that the product takes, from the point of origin to point of sale, is called the distribution channel, which is an important part of the marketing mix. Most of Alibaba.coms products are from China. Therefore, Alibaba.com must deal with third company such as FedEx to ease the transportation of the distribution. Promotion Promotion is the set of activities that communicates the merits of the product and persuades prospective customers to buy it. These activities include everything related to marketing communications: advertising, sales promotion, public relations, direct marketing, and personal selling. As for Alibaba.com, the company needs to focus more into promotion. More direct marketing and advertising is the key to success at this stage. An effective marketing program blends all elements of the marketing mix into a coordinated plan designed to achieve the companys marketing objectives by delivering value to customers. The marketing mix constitutes the companys tactical tool kit for establishing strong positioning in the target markets or into the marketplaces. Conclusion and recommendations In conclusion, Alibaba Group makes it easy for anyone to buy or sell online anywhere in the world. Alibaba group is a family of Internet-based businesses that includes business-to-business international trade, online retail and payment platforms and data-centric cloud computing services. The Group was founded in 1999 by Jack Ma, a pioneer who has aspired to help make the Internet accessible, trustworthy and beneficial for everyone. The privately held Alibaba Group reaches Internet users in more than 240 countries and regions, and employs 17,000 people in more than 50 cities in Greater China, Japan, Korea, the United Kingdom and the United States. (www.news.alibaba.com) There are many companies partnered with Alibaba group. Such companies: Alibaba.com Global leader in business-to-business e-commerce Taobao Chinas largest Internet retail website and one-stop platform for shopping, socializing and information sharing Alipay Chinas leading third-party online payment platform Alibaba Cloud Computing Developer of advanced data-centric cloud computing services China Yahoo! One of Chinas leading Internet portals Although, since Alibaba group was found in 1999, and won more than 6 awards and honors, I recommend that the marketing management of Alibaba group should look into consideration to their promotional strategy. In fact, more of public relations and advertising will pump up awareness. Doing so, the group may benefit more buyers and seller; after all, that is the marketing objective of the group.

Barriers Faced By Pakistani SMEs in Raising Bank Finance :: Business, Banks

1. Introduction The SMEs globally, are recognized as engines of economic growth and play a pivotal role in boosting the economy. The importance of the SMEs sector is well recognized and its Contribution is relevant in achieving several socio-economic objectives, such as employment generation, contribution to national output and exports, and fostering new entrepreneurship. SMEs contribute in economic growth of both developed and developing countries, as they: Provide low cost employment since the unit cost of persons employed is lower for SMEs than for large-size units (Sadaquat and Sheikh, 2010). The SMEs sector’s growth of output trend to decrease in recent years since liberalization and adjustment policies (Bari and Haque, 2008). So, it is important to specially address the policy issues regarding lending toward the SME sector. This sector is facing severe problem in financing, regulatory aspects, access to non-financial inputs. Some recent trend shows that Government policies have discriminated against small-scale enterprises (Raza and Murad, 2010). There is nothing wrong with a situation in which inexperienced entrepreneurs are unable to get institutional credit. In the same study he shows that, the relative decline of small-scale enterprises in most developing countries has been accelerated by the industrialization policies adopted in these countries (Bari and Haque, 2008). Protection, regulatory constraint, investment incentives, credit control, and the promotion of industry in the public sector have all discriminated against the small. Especially, facilities reg arding small groups like female were poor and create adverse impact on the growth of SMEs (Sadaquat and Sheikh, 2010). The common idea that the cost of capital is very high for small enterprises is overly simple (Basu, 1998). A research of World Bank suggests the existence of financial constraint because formal banks do not lend to the smallest firms in most countries. It has also severe impact on the smallest firms. Access to equity and formal debt financing has repeatedly been identified as a recurring constraint to SME growth and development. Commercial banks apply conservative policies in lending to SME. More, importantly the existing structure of financial sector was developed to serve medium to large enterprises which are organized as a formal business (Kon and Storey, 2003). Most banks prefer to hold risk free-income generating assets and lending to SME is unattractive due to a range of objective and subjective factors. These include high transaction costs, inability to do away with tangible collateral requirement, no linkage of financial products with sector needs and the inability to structure/ offer and manage risk-prone SME specific medium to long term financing options.

Human Behavior Essay

At the beginning of the film, Lorenzo (played by Noah Banks and also Zack O’Malley Greenburg) is a bright and vibrant young boy living in the Comoros Islands, as his father Augusto (played by Nick Nolte) works for the World Bank and is stationed there. However, when his parents relocate to the United States, he begins to show neurological problems, such as loss of hearing, tantrums, etc. The boy is diagnosed as having adrenoleukodystrophy (ALD), which is fatal within two years. Failing to find a doctor capable of treating their son’s rare disease, Augusto and his wife Michaela (Susan Sarandon) set out on a mission to find a treatment to save their child. In their quest, the Odones clash with doctors, scientists, and support groups, who are skeptical that anything could be done about ALD, much less by laypeople. But they persist, setting up camp in medical libraries, reviewing animal experiments, enlisting the aid of Professor Gus Nikolais (played by Peter Ustinov), badg ering researchers, questioning top doctors all over the world, and even organizing an international symposium about the disease. Despite research dead-ends, the horror of watching their son’s health decline, and being surrounded by skeptics (including the coordinators of the support group they attend), they persist until they finally hit upon a therapy involving adding a certain kind of oil (actually containing two specific long chain fatty acids, isolated from rapeseed [canola] oil and olive oil) to their son’s diet. They contact over 100 firms around the world until they find an elderly British chemist (Don Suddaby, who plays himself in a cameo role) working for Croda International who is willing to take on the challenge of distilling the proper formula. The oil, erucic acid, proves successful in normalizing the accumulation of the very long chain fatty acids in the brain that had been causing their son’s steady decline, thereby halting the progression of the disease. There is still a great deal of neurological damage remaining which could not be reversed unless new treatments could be found to regenerate the myelin sheath (a lipid insulator) around the nerves. The father is seen taking on the new challenge of organizing biomedical efforts to heal myelin damage in patients (see The Myelin Project). The film ends with Lorenzo at the age of 14 showing definite improvement (he could swallow for himself and answer yes or no questions by blinking) but indicating more medical research is still needed. The end credits of the film note that Lorenzo has also regained his sight and is learning to use a computer. Adrenoleukodystrophy Definition Adrenoleukodystrophy is a rare genetic disease characterized by a loss of myelin surrounding nerve cells in the brain and progressive adrenal gland dysfunction. Description Adrenoleukodystrophy (ALD) is a member of a group of diseases, leukodystrophies, that cause damage to the myelin sheath of nerve cells. Approximately one in 100,000 people is affected by ALD. There are three basic forms of ALD: childhood, adult-onset, and neonatal. The childhood form of the disease is the classical form and is the most severe. Childhood ALD is progressive and usually leads to total disability or death. It affects only boys because the genetic defect is sex-linked (carried on the X chromosome). Onset usually occurs between ages four and ten and can include many different symptoms, not all of which appear together. The most common symptoms are behavioral problems and poor memory. Other symptoms frequently seen are loss of vision, seizures, poorly articulated speech, difficulty swallowing, deafness, problems with gait and coordination, fatigue, increased skin pigmentation, and progressive dementia. The adult-onset form of the disease, also called adrenomyeloneuropathy, is milder, progresses slowly, is usually associated with a normal life span, and usually appears between ages 21-35. Symptoms may include progressive stiffness, weakness, or paralysis of the lower limbs and loss of coordination. Brain function deterioration may also been seen. Women who are carriers of the disease occasionally experience the same symptoms, as well as others, including ataxia, hypertonia (excessive muscle tone), mild peripheral neuropathy, and urinary problems. The neonatal form affects both male and female infants and may produce mental retardation, facial abnormalities, seizures, retinal degeneration, poor muscle tone, enlarged liver, and adrenal dysfunction. Neonatal ALD usually progresses rapidly. Causes and symptoms The genetic defect in ALD causes a decrease in the ability to degrade very long chain fatty acids. These build up in the adrenal glands, brain, plasma, and fibroblasts. The build-up of very long chain fatty acids interferes with the ability of the adrenal gland to convert cholesterol into steroids and causes demyelination of nerves in the white matter of the brain. Demyelinated nerve cells are unable to function properly. Diagnosis Diagnosis is made based on observed symptoms, a biochemical test, and a family history. The biochemical test detects elevated levels of very long chain fatty acids in samples from amniocentesis, chorionic villi, plasma, red blood cells, or fibroblasts. A family history may indicate the likelihood of ALD because the disease is carried on the X-chromosome by the female lineage of families. Biosynthesis (also called biogenesis or â€Å"anabolism†) is an enzyme-catalyzed process in cells of living organisms by which substrates are converted to more complex products.[1] The biosynthesis process often consists of several enzymatic steps in which the product of one step is used as substrate in the following step. Examples for such multi-step biosynthetic pathways are those for the production of blood clots,amino acids, fatty acids, and natural products.[2] Biosynthesis plays a major role in all cells, and many dedicated metabolic routes combined constitute general metabolism. Six organelles in the cell are involved in biosynthesis: ribosomes, chloroplasts, smooth endoplasmic reticulum, rough endoplasmic reticulum, plastids, and Golgi bodies. [3] Dementia (taken from Latin, originally meaning â€Å"madness†, from de- â€Å"without† + ment, the root of mens â€Å"mind†) is a serious loss of global cognitive ability in a previously unimpaired person, beyond what might be expected from normal aging. It may be static, the result of a unique global brain injury, or progressive, resulting in long-term decline due to damage or disease in the body. Although dementia is far more common in the geriatric population (about 5% of those over 65 are said to be involved),[1] it can occur before the age of 65, in which case it is termed â€Å"early onset dementia†.[2] Dementia is not a single disease, but a non-specific syndrome (i.e., set of signs and symptoms). Affected cognitive areas can be memory, attention, language, and problem solving. Normally, symptoms must be present for at least six months to support a diagnosis.[3] Cognitive dysfunction of shorter duration is called delirium. Dysphagia is the medical term for the symptom of difficulty in swallowing.[1][2][3] Although classified under â€Å"symptoms and signs† in ICD-10,[4] the term is sometimes used as a condition in its own right.[5][6][7] Sufferers are sometimes unaware of their dysphagia. Spasticity is a feature of altered skeletal muscle performance in muscle tone involving hypertonia; it is also referred to as an unusual â€Å"tightness†, stiffness, or â€Å"pull† of muscles. The word spasm comes from the Greek word ÏÆ'πΠ±ÃÆ'ÃŽ ¼ÃÅ'Ï‚ (spasmos), meaning â€Å"drawing, pulling.† Clinically spasticity is defined as velocity dependent resistance to stretch, where a lack of inhibition results in excessive contraction of the muscles, ultimately leading to hyperflexia (overly flexed joints). It mostly occurs in disorders of the central nervous system (CNS) affecting the upper motor neuron in the form of a lesion, such as spastic diplegia, but it can also present in various types of multiple sclerosis, where it occurs as a symptom of the progressively-worsening attacks on myelin sheaths and is thus unrelated to the types of spasticity present in neuromuscular cerebral palsy rooted spasticity disorders. Definition A seizure happens when there are certain types of abnormal electrical activity in the brain. During a seizure, you may: *Lose consciousness * Stare into space * Have convulsions (abnormal jerking of the muscles) * Experience abnormalities of sensation or emotion

Analysis of the Preindustrial, Industrial, and Postindustrial Societies Essay

There are many types of societies, but three of the most prevalent types are the preindustrial, industrial, and postindustrial. The preindustrial society is very limited by its agricultural focus. Industrial societies use advances in technology and mass production to support a large population with three distinct social classes. In postindustrial societies the focus shifts from mass production to technological innovation. Preindustrial societies are primarily agricultural, and because of this there is little variation of social classes. The production of goods was limited by the agricultural nature of these societies, which left little time for much else. Due to a lack of fast communication between communities, the cultures didn’t mix and any technological advancement was not shared. Agricultural based societies were replaced with industrial societies which were based on the use of machines to produce goods. Industrial societies are constantly changing thanks to technological innovations, so fast communication is essential. People started living in cities and urban areas, and began working specialized jobs. New medical technology and improved living conditions extended life expectancy. Family became less important, and the influence that religion once had started to diminish. In postindustrial societies the sale of goods is replaced by services as the main form of economic activity. Knowledge becomes essential as innovation begins to drive the economy. The value of the blue-collar worker declines, as the value of skilled professionals increases. These are the three most widespread types of society. The preindustrial society relies on agriculture. Industrial societies use advancements to support a large population with specialized workers. Postindustrial societies focus technological innovation to run the economy.

Conservatives vs liberalists essays

Conservatives vs liberalists essays There are two mainstream ideologies that have dominated American politics since the existence of our government. These two political ideologies are conservatism and liberalism. Political ideologies refer to a consistent patter of ideas or beliefs about our political values and how we view the role of the government. Conservatives want to enhance the liberties of individuals by keeping the national government small, except in the area of national defense. Liberals wish to bring about justice and equality of opportunity through positive uses of government. They want to preserve the rights of the individual and the right to own private property, but they are willing to allow the government to intervene in the economy to fix the inequalities caused by capitalism. In Government by the People, there is a people debate between Pete DuPont and Mitchell Cohen. DuPont defends the position of conservatism while Cohen takes the position of liberalism. Each provides strong arguments for which vie w is more beneficial to us as a society, but DuPont makes it clear that conservatism leads to a stronger society consisting of hard-working and dependable individuals. Liberals, in general, have a tendency to favor change, faith in human reason, willingness to use government to improve the human condition, and are optimistic about human nature. Cohen says that there are three basic entwined ideas for liberals: liberty, equality, and solidarity. He believes that we should all have an equal opportunity to pursue our goals in society, but this is not the case because there is not a level playing field. According to Cohen, people are born into a world in which some people have a considerable advantage with resources while many others are at a disadvantage. This makes it much more difficult for the people born without equal resources to succeed. Liberals believe that humans are rational self-interested individuals who seek to improve their li...

Electromagnetic radiation and health Essays - Radiobiology

Electromagnetic radiation and health Essays - Radiobiology Electromagnetic radiation and health The preponderance of evidence does not suggest that the low-power, low-frequency, electromagnetic radiation associated with household current constitutes a short or long term health hazard. Some studies have found statistical correlations between various diseases and living or working near power lines, but no adverse health effects have been substantiated for people not living close to powerlines.[19] There are established biological effects for acute high level exposure to magnetic fields well above 100 ?T. In a residential setting, there is "limited evidence of carcinogenicity in humans and less than sufficient evidence for carcinogenicity in experimental animals", in particular, childhood leukaemia, associated with average exposure to residential power-frequency magnetic field above 0.3 to 0.4 ?T. These levels exceed average residential power-frequency magnetic fields in homes which are about 0.07 ?T in Europe and 0.11 ?T in North America.[20][21] 19.^ Electromagnetic fields and public health, World Health Organization 20.^ "Electromagnetic fields and public health". Fact sheet No. 322. World Health Organization. June 2007. Retrieved 2008-01-23. 21.^ "Electric and Magnetic Fields Associated with the Use of Power" (PDF). National Institute of Environmental Health Sciences. 2002-06. Retrieved 2008-01-29.

Show Me The Money 8 Good-Paying Part-Time Jobs

Show Me The Money 8 Good-Paying Part-Time Jobs part-time jobs are lucrative and plentiful, but finding them means knowing where to look. deciding on the type of job you want based on your skills and needs is a good first step. for instance, if you have small children and wish to work when they are at school, your search might focus on morning jobs. finding the right job for you is easier with thejobnetwork online search platform. focus on jobs that suit your needsjobs vary according to training, experience and location. some part-time jobs let you work from home. this saves on commuting time and cost. it also accommodates parents who would like to be at home with their children. other jobs might require a degree or specific experience in the field. depending on where you live, certain types of part-time jobs may be plentiful, and the pay range might differ. this post focuses on eight part-time jobs that pay well and offer flexibility.dog walkingthis part-time job is best suited to individuals who like dogs. you might need a city license. in addition, being bonded and having insurance protects you and your clients. both provide a level of security for your business. this part-time job pays between $15 and $75 per hour.tutoring studentsthis position is online or in person and suits many grad students or teachers as an excellent source of extra income. tutoring for sat or medical school and law school entrance exams are higher paying. the range for tutoring depends on the subject matter and pays from $15 to $200 per hour.web designerthis part-time job requires learned skills and a work portfolio. being able to do the job with a good turnaround time enables you to earn more. some design firms hire freelance designers at an hourly rate of $50. taking courses online or at a brick and mortar design school or college helps you move into this field.breakfast restaurant server or staffthis is sought after by those who need to have afternoons free. such establishments close by afternoon. the pay scale ranges depend on the geographic area. restaurants in this category pay up to $4 per hour plus tips.hair stylistbeing a hair stylist takes training and a license to provide this service. however, once attained, you are able to work as much or as little as you want depending on the salon. hairstylists make about $10 per hour, with differences depending on the salon and its location.bartenderdepending on the establishment, many bartender positions require training, certification for safe food handling such as servsafe may be required. this job bays an average of $10 to $75 per hour including tips. some bartenders favor events over working at a particular facility.tax preparation/accountantthis position can be seasonal or done at home. some individuals work for a tax preparation business while others set up their own businesses. tax preparers typically earn between $8 and $23 per hour as an employee, but self-employed workers can set an acceptable fee for clients.fitness instructorsbeing fit is enviabl e, and many job seekers establish their own fitness business or work at a gym. getting certified in such areas as pilates or yoga helps raise your fee, and the average pay is about $20 per hour.

Kansas city History museum Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Kansas city History museum - Research Paper Example what was formerly the Conservatory, the Carriage House where the previous owner’s daughter Loula Long Combs displayed her trophies from being a famous equestrienne, and the Corinthian Hall, which is a four-story residence housing seventy rooms. At present, both the Carriage House and Corinthian Hall are closed to the public for renovation (Leathem nd Smith 8). Still, even if there are active renovations going on, the site is still open daily to accept visitors. Visitors need only go to the Museum Visitor Center so the museum can provide guides for visitors who are knowledgeable in the history of Kansas City and the family background of the previous owners of the land. At the StoryTarium, there is frequent showing of films with historical value, like Bad Blood, which is a classic pre-Civil war film.  Around the museum property, there are colorful informational sections showing the expected outcome of the renovations being done at the Carriage House and the Corinthian Hall. There are regular picnickers who frequent the place to stay at the open areas and just enjoy the sight of Kansas City’s cityscape. The long’s residence was completed in 1910 and the family lived there for 24 years. Robert Long’s two daughters were already married and living in separate homes, while his wife died in 1928. When Robert Long passed away in 1934, a two-day auction was held. After that, nobody occupied the house until five years later when the Kansas City Museum Association formed the museum in 1939 and held its grand opening in May 1940. Kansas City earned the property’s title in 1948, and in 1967, tax collection was established to fund the museum’s operations. In 1980, the property was listed under the National Register of Historic Places. The museum’s staff is comprised mostly of dedicated individual volunteers of the Musettes and the Women’s Division. They worked tirelessly in education, fundraising, exhibits, and collection development either on-site or within the

Melting Pot Essay Example | Topics and Well Written Essays - 1000 words

Melting Pot - Essay Example Ideally, these immigrants would bring the best of themselves, blend those talents, gifts and skills, and become Americans, sharing the unified hopes and greater goals of this country. The idea of the United States as an immense cultural â€Å"melting pot,† at one time, seemed realistic, however today many opinions of whether that metaphor is appropriate have changed. Is America a cultural melting pot or is it now a modern myth that is no longer applicable? Discussion It was a Jewish immigrant from England that originally coined the term the â€Å"melting pot.† It was the title of play he had written that focused on the belief,†Ã¢â‚¬ ¦that all immigrants can be transformed into Americans, a new alloy forged in a crucible of democracy, freedom and civic responsibility.†(Booth 1) There is no doubt that in the early 1900s that this was the general mentality of many of the immigrants that came to this country. Many wanted nothing more than to be Americans, and we re willing to do whatever was necessary to legitimately earn that title. At this point in history, being an American was a title that mattered and was desired and respected. However, the mindset of, many immigrants and multi-ethnic Americans, today is not quite as endearing or geared to American ideals as a whole, as they once were. Many scholars have pointed out that there is lessening of common â€Å"dreams.† What Americans want is no longer a unified ideal. Some researchers have said that the attitude of native-born Americans has, also, changed. Once very tolerate and encouraging of immigration are now much more, territorial and, often, suspicious of immigrants that come to this country. The world has changed and it is, often, said that the United States is no longer a â€Å"melting pot,† but is more like a â€Å"salad bowl.†(Millet) Meaning that instead of becoming the culmination of many things into one thing, they are all independent parts that remain so, but contribute to the greater whole. However, there is a danger that this consistent insistence on segregating, embracing differences over similarities, could lead to a salad with unpleasantly divergent ingredients. Today people who find their ancestry in multiple cultures are not eager to let go of those roots. This is not necessarily a negative thing. We all have a right to acknowledge our ancestry. On many levels the modern society cannot deny any individuals that right to honor or celebrate relevant and important aspects of their culture. However, there are some immigrants who come to this country, in this modern age, who have no interest in being part of America at all, or of becoming American; they simply seek the benefits and freedoms that are available by being here. They have no intention of positively contributing to this country. It these people that can negatively taint the perspective of Americans born and raised in this country. Studies done in the late 90’s ver ified that most young people when asked to identify their ethnicity would choose a hyphenated answer; African-American, Asian-American, and the like. Very few of those surveyed were comfortable with answering simply answering, just, â€Å"American.†(Booth 1) It is this need to separate on some cultural level that negates completely the ideology that the United States can be considered a melting pot of cultures. When in truth much of the attitudes of current American citizens are not a unified one. Political ideologies are heavily differing. Social differences, and a number of cultural and

Anti war Movement Essay Example | Topics and Well Written Essays - 1000 words

Anti war Movement - Essay Example The strength of the movement lay also in the fact that it moved past the politics of the Cold War despite being temporally located in the heyday of this ideological and military struggle between the two power blocs. The democratizing potential of this is apparent since it brought the world together in movement that was humanitarian and anti-authoritarian at the same time (Frey, 2008). In fact, the basic objective of the movement was to abstain from siding with the ideology of either superpower. It is perhaps also significant that this moment coincided with the era of decolonization across the world where erstwhile colonized nations unwilling to compromise their sovereignty by aligning with Euro-American powers voiced their support for the cause of nuclear disarmament. It is important to note that the Campaign for Nuclear Disarmament in Great Britain far from being a sporadic movement had firm roots in the origin of the Cold War where several â€Å"international pacifists† who had organized strategic protests against the atomic bomb (Klimke 2012). The movement in Great Britain may thus be viewed as a successful culmination of the many efforts aimed at disarmament. 2. What role has internet played in the anti-Iraq war protest? The protest against the Iraq War, much like its precedent, the Nuclear Disarmament movement, was based in international cooperation. The protest also witnessed the extensive of use an entirely new medium of expression-the internet. The internet had certain obvious advantages over the more traditional methods of voicing dissent-it could bring together people and their opinions on a common platform without necessitating physical movement over long distances and significantly, authoritarian censorship is more difficult to impose on the internet than in protest marches and demonstrations. Pickerill and Webster in their essay â€Å"The Anti-War/Peace Movement in Britain and the Conditions of Information War† discussing the idea of â€Å"Information War† which denotes both â€Å"weaponry† which makes use of computer technology for greater precision in combat and attack, as well as the â€Å"symbolic realm† where ideas and images are employed to convey specifically targeted meaning. While the intensity of casualties rose steadily in war propelled by the â€Å"microelectronics revolution,† this also meant that there was extensive media coverage of the war which in turn conferred onto people the knowledge hitherto denied them to generate anti-war sentiments (408-10, n.d.). It is interesting to note that unlike most of its predecessors, the anti-Iraq War movement did not cease to operate after the ostensible end of the war and continued to protest in the subsequent years against the insidious ways in which military occupation and economic depletion have perpetuated Western control over Iraq’s political freedom. This too was perhaps made possible because of the internet which kept the memory of the war through the many blogs and websites which advertise their cause in numerous pages that an average internet user is likely to visit. Pickerill and Webster however warn against the debilitating effects of using the internet for anti-war protest as well as they argue that the sweeping generalizations on the internet often assume a homogeneous readership, eliding thereby the

Leadership - MBA Essay Example | Topics and Well Written Essays - 2500 words

Leadership - MBA - Essay Example Thus the only thing that will be found common between various leadership styles will be the â€Å"social influence† (Robert K. & Angelo K., 2004). This factor is the key in leadership. There are a number of leadership styles that are proposed in various books journals, periodicals and the internet. In this paper, only some of them are discussed very briefly as it is not possible to discuss each and every leadership style also these are discussed briefly so that these can be applied to the selected organization in much more detail. But are these styles of leadership actually followed in the organizations today? To look into the practical application of the various leadership styles, a company that specializes in the manufacturing of computer hardware components, Softech Company is selected and leadership styles followed at two different levels of management are discussed and analyzed. There is an in-depth analysis conducted on the style of leadership that these managers follow and the way they deal with their subordinates and what influence their subordinates have through their personalities. For the purpose of analyzing the application of leadership, Softech Company was selected. The company background and rationale for selection is discussed later in the paper. Two levels of the organization were focused for the analysis of the leadership style possessed by the leaders. One top level executive was chosen for the purpose of analysis and another middle level manager’s leadership style was studied. The names and complete designations are kept confidential as the respondents didn’t want to disclose this information. The styles of these managers vary broadly in terms of their approach to the tasks and subordinates. Unlike the trait theory, the behavioral aspect of leadership focuses on the behaviors of the leaders which largely influence their followers (Sadler, P., 1997). In this respect a number of

Case Application Volunteers Work and Employee First Study

Application Volunteers Work and Employee First - Case Study Example It is also beneficial for employers in a way of reduced burden on wages. It also shows volunteers determination for work that he/she is not working merely for money but for enjoyment and developing skills. Volunteering can be used as a stepping stone in getting a really good job, for it enables one to gain experience, develop skills and gives employers a chance in seeing your work. The part time nature of volunteering work makes it flexible and more attractive to students who can use their leisure time in developing unique skills. If I were at his position I would be more concerned with creating a learning positive environment, so as to attract the best work force. In order to motivate them I would be thinking about giving them rewards and recognition for volunteers efforts and making them learn skills which otherwise they cannot. I think this approach can work in service oriented companies like Apple, Google, Facebook, Twitter and Yahoo because all these companies have a really productive and learning environment and people actually die for working in these big companies. Similarly, tech savvy people would be attracted to them to earn a name and respect amongst the leaders. HCL technologies is trying a radical experiment in work place. Vineet Nayaar (CEO) believes in creating an atmosphere where the job of company’s leaders should be to take out the potential out of their employees and using it where it is best needed and for that Nayar has introduced the employee first culture. This type of culture was originally introduced in HCL. My impression of employee first culture is to create trust grow through transparency, to make managers as accountable to employees as employees are to their bosses, to transfer the responsibility for change and value creation to front-line employees working in the value zone. It can work in other organizations but this is not for every organization. As it bears certain costs and those are: A company

Fundamentals of Business Law and Ethics Discussion Essay

Fundamentals of Business Law and Ethics Discussion - Essay Example Most questions assume that the home owner is in a condominium that must be governed by the Condominium Act. The main use of the Services by all the Members, is a subject to all the applicable local, national, state, and international rules and regulations as well as the required laws. The tagged reserves the right, and does not assume any duty, to monitor the Services to enforce this Agreement. While learning of all the violation of this Agreement. It is tagged at its sole discretion that is terminated in the access to and use of the Services that is required that one corrects such violation, or take any other required actions that Tagged the most appropriate and enforce the basic rights and pursue all the available remedies. For instance, this is a private and civil type of laws .Gun owners tend to make the legal purchases that are required to pass a federal background-check and in most countries must meet most of the standards that obtain and carry or provide permission such as age and training. Public and civil type of laws. Title VII of the Civil Rights Act of 1964 prohibits most discrimination in hiring, and promoting, discharging, paying, fringe benefits, providing job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex or national origin. Minimum wage in Ohio increases by 15 cents an hour. Policy Matters Ohio, a non-partisan organization that studies Ohios economy, says the increase will boost the wages of more than 277,000 Ohio workers. Voters in Ohio approved a constitutional amendment in 2006 that calls for annual increases in the hourly wage. In 2011, Governor Kasich created CSI and placed it under my leadership, and since that time we have been moving forward to streamline Ohio’s business regulations and help make Ohio more business-friendly. This report highlights our efforts in 2013 to build on the accomplishments of CSI’s first two years, and is tied to the goals

Case Application Volunteers Work and Employee First Study

Application Volunteers Work and Employee First - Case Study Example It is also beneficial for employers in a way of reduced burden on wages. It also shows volunteers determination for work that he/she is not working merely for money but for enjoyment and developing skills. Volunteering can be used as a stepping stone in getting a really good job, for it enables one to gain experience, develop skills and gives employers a chance in seeing your work. The part time nature of volunteering work makes it flexible and more attractive to students who can use their leisure time in developing unique skills. If I were at his position I would be more concerned with creating a learning positive environment, so as to attract the best work force. In order to motivate them I would be thinking about giving them rewards and recognition for volunteers efforts and making them learn skills which otherwise they cannot. I think this approach can work in service oriented companies like Apple, Google, Facebook, Twitter and Yahoo because all these companies have a really productive and learning environment and people actually die for working in these big companies. Similarly, tech savvy people would be attracted to them to earn a name and respect amongst the leaders. HCL technologies is trying a radical experiment in work place. Vineet Nayaar (CEO) believes in creating an atmosphere where the job of company’s leaders should be to take out the potential out of their employees and using it where it is best needed and for that Nayar has introduced the employee first culture. This type of culture was originally introduced in HCL. My impression of employee first culture is to create trust grow through transparency, to make managers as accountable to employees as employees are to their bosses, to transfer the responsibility for change and value creation to front-line employees working in the value zone. It can work in other organizations but this is not for every organization. As it bears certain costs and those are: A company

Respiratory Distress in Newborn Essay Example for Free

Respiratory Distress in Newborn Essay Respiratory problem are often the case in newborns. It accounts for nearly half of neonatal deaths. Research by Kumar Bhat (1996, p. 93) states that Respiratory Depression (RD) is a common neonatal problem that generally occurs in preterm infants due to surfactant deficiency which relates to antenatal history of immature lung development and term infants of diabetic mothers. To describe some of the common diagnosis associated with RD are: Transient Tachypnea of the newborn (TTNB) was found to be common in both term and preterm babies. Hyaline membrane disease (HMD) was common among pre terms, and meconium aspiration syndrome (MAS) among term and post-term babies. Fatality for RD was found to be 19%, being highest for HMD (57. 1%), followed by MAS (21. 8%) and infection (15. 6%). Therefore, it is crucial to recognise the signs of RD and ensure prompt treatment is rendered to minimize mortality and mobility in newborns at the delivery wards. Accurate physical assessment is done on the newborn on the first and fifth minute at birth to determine if the newborn is getting enough oxygen. By administering APGAR scoring based on each of the components that are assessed in the APGAR scoring are : Cardiovascular (heart rate, color of the skin), fetal respiratory (quality of breathing and neuromuscular function (tone and reflexes based on fetal tone and response to external stimuli). According to Apgar cited in Letko(1996, p. 299) the leading concerns was the ability to rapidly identify newborns requiring resuscitative measures in improving the prognosis. It is done to prevent respiratory depressed newborns from being incorrectly assessed, while minimizing delivery of oxygen and other unnecessary treatment to healthy newborns. Giacoia stated in Letko (1996, p. 300) indicates that a low APGAR score implies an abnormal condition in the newborn, but it does not suggest a specific etiology. Hypotonia in newborn with neuromuscular disorder, for example, may be mistakenly diagnosed to be the cause of birth asphyxia when the newborn is unable to establish or maintain breathing. Maternal sedation and analgesia likewise may decrease tone and responsiveness, resulting in lower score. Managanaro (1994, p. 99) added that infants with 1-min APGAR score was influenced by the mode of delivery and by gestational age rather than asphyxia. Instead, 5-min APGAR score had a high correlation with metabolic acidemia. Infants with low APGAR scores, presented with metabolic acidemia and arterial desaturation have the highest occurance of neonatal intensive care unit . admission and poor neonatal outcome. Therefore, study suggests that the 5-min APGAR score is necessary for immediate assessment and care of the neonate. Scoring APGAR is subjective in terms of interpretation and may lead to biasness. Therefore to correct this deficit, midwives are scoring APGAR at 1 and 5 minute intervals as recommended by Apgar supported in Letko( 1996, p. 00). Letko (1996, p. 302) furthermore, points out by determining oxygenation status by observing cyanosis is an inaccurate method. The manipulating factor consists of the examiner’s skill, adequate lighting, newborn’s skin condition, peripheral perfusion, and hemoglobin level. Physiological changes in the newborn such as functional closure of ductus arteriosus, ductus venosus, and foramen ovale may cause the newborn looking cyanosed. Midwives’ ability to differentiate central and peripheral cyanosis is critical for initiating treatment. Letko (1996, p. 02) explains when present throughout the body, including the mucous membranes and tongue, this condition is termed central cyanosis. When limited to the extremities, it is termed peripheral cyanosis or acrocyanosis. In comparison, central cyanosis refers to central cyanosis is more detrimental as it can result in range of disorder in areas such as cardiac, metabolic and neurological disorders. Newborns may require supplemental oxygen therapy to correct cyanosis. To decrease the subjectivity of the color changes, new technologies, such as pulse oximetry, can be employed with APGAR scoring. Research conducted by House. et. al (1987, p. 96) with regards to the examination of oxygen saturation of neonates in delivery room via the use of pulse oximetry is applicable in my current setting. It states that oxygen saturation did not differ significantly whether by vaginally or by ceaserean section or the presence of any or type of anaesthesia administered. They then concluded that pulse oxygen saturation values are highly accurate and useful in objective judging the adequacy of resuscitative efforts and identifying arterial desaturation during early neonatal period. Alternative methods of assessing oxygenation in neonates, consists of evaluation of cord gas status. Blood gas values are significant for determining oxygenation levels in ill newborns. There are challenges faced in aspects such as blood sampling posed by fast changing bodily processes, difficult assess to arterial sites coupled with small blood volumes and mixed venous samples. Clinicians must consider the importance of associating cord gas results with history taking (maternal history), physical assessments findings and laboratory indices in order to have a comprehensive picture and formulate therapeutic decisions. Brouillette and Waxman (1997, p. 215) suggests when obtaining cord gas samples, arterial blood gas measurements were preferred and taken as the gold standard compared to capillary measurements. Arguments cited in Huch, Huch and Rooth (1994, p. 168. ) against capillary blood sampling include: The skills of the operator, the presenting part of the fetus and membranes must be ruptured. However, it is argued that the merits of sampling capillary blood via fetal scalp sampling for analysis of blood gases are that it is technically easier due to easy access to sites and less likely to result in serious complications than arterial puncture. Therefore, it is a clinically useful method only if the blood gas samples obtained are a sufficiently accurate for arterial measurements. Adapted from Brouillette and Waxman (1997 p. 219), pH values more than 7. 2 are considered reassuring and below 7. 2 suggest immediate neonatal attention is necessary. To ensure accurate results in cord gas samples, the following aspects should be carried out in clinical practice. These include applying good sterile techniques to the site of arterial assess and prevent hemodilution. Also when interpreting results, the midwife must consider different diagnosis that will affect acid- base balance in newborns. Eg. Pulmonary hypertension. Scopes and Ahmad (1966, p. 25) suggests that by monitoring rectal temperature can be used as an indicator to oxygen requirements. Inadequate oxygenation will lead to decrease in deep body temperature. Correcting hypoxia by increasing oxygen consumption will increase deep body temperature. In practice, it is important to maintain the temperature of the labor room to be constant 21-25 degrees and baby’s body and head should be dried immediately after birth to minimize heat loss by evaporation since newborns have poor ability to retain eat (due to their increase skin surface area) which resulted in hypoxia. Aspiration of meconium distinctively occurs after an event of fetal hypoxic stress which leads to intestinal peristalsis, meconium contamination of the amniotic fluid, and gasping respirations that could draw the harmful meconium-stained liqour deep into the fetal lung. All of these would result in white patches observed in chest X-ray. Reflecting on the current practice, after delivery of the fetal head suction is administered to the oropharynx and nasopharynx to remove meconium in the oral and nasal cavities. Initial treatment following delivery, endotracheal suctioning is carried out to remove any remaining meconium-stained amniotic fluid. Improvement in nursing care as cited in Shorten (1989, p. 167) can be made to minimize negative effects throughout the suctioning procedure includes: length of time away from the oxygen source, both the duration and magnitude of applied suction, the ratio of diameters of suction catheter to endotracheal tube, depth of catheter insertion and the amount the infant is handled throughout the procedure. Strategies to improve methods of maintaining airway and minimise negative effects during suctioning include: preoxygenation with hyperventilation or continuous insufflation of oxygen, limiting the depth of catheter insertion to just beyond the distal end of the endotracheal tube, use of sedation and minimise infant handling. Placing basic resuscitation skills and equipment in the hands of midwives would significantly reduce early newborn deaths . A complete neonatal assessment, midwives should include a detailed history (maternal history). Assessment of family history reveals the presence of inheritable congenital defects on the onset and duration of respiratory symptoms, providing clues for early detection and treatment. Such as TTNB begins early and improves with time. Conversely, sepsis and pneumonia may have no early signs but may develop hours to days later. A proper evaluation is crucial as it allows anticipation of any disease that may cause impairment in oxygenation of neonates. Antepartum infection status is important, with regards to assessment on the duration of rupture, color of amniotic fluid . If Group B streptococcous colonisation is present after rupture of membranes, antibiotics can be administered as prophylaxis Additional skills that a midwife should include to effectively assess oxygenation are: applying skills of cardiac auscultation, it detects murmurs indicative of congenital heart anomalies and allows for early intervention to resolve respiratory depression before it worsens. Adding on to assessment using lung auscultation skills may show asymmetrical chest movement in pneumothorax or crackles in pneumonia, or it can be completely clear in transient tachypnea or persistent pulmonary hypertension of the newborn. General assessment of physical examination, midwives are prudent to look for apnea, tachypnea, grunting, stridor, retraction, nasal flaring and using hands to feel for equal lung expansion to identify signs of RD in neonates. Regular monitoring of vital signs such as maternal temperature, maternal tachycardia, and fetal heart status are essential to identify and arrest meconium aspiration and chorioamnionitis Training programmes are developed to reinforce skills which includes; evidence-based action plans with pictorial algorithm through problem-based scenarios in curriculum to facilitate better understanding and learning. Additional courses can also be conducted to correct any knowledge deficits such as: refresher courses, regular neonatal ‘mock’ scenarios to keep midwives updated of current procedures and aid revision of neonatal resuscitation protocols. To ensure prompt action, better communication pathways can be put in place to reinforce the urgency of NICU staff on the need to attend a delivery by the midwives. Which includes: where, when, urgency, indication and gestational age. (â€Å"Neonatal Resuscitation Reviewing the Past to Improve the Future†, 2001). Hermansen and Lorah (2007, p. 990) suggests treatment for neonatal respiratory distress can be both generalized and disease-specific. As Carr (2011) highlighted that midwives should be updated of current neonatal resuscitation protocols. Simple skills like tactile stimulation could save the majority of babies that require help to breathe at the time of birth. Neonates who require oxygen can be enhanced with supplemental oxygen, nasal cannula, or mechanical ventilation in severe cases. Endogenous surfactant administration may be necessary. Antibiotics are administered if bacterial infection is suspected. In conclusion, midwives are in unique position to render lifesaving care to newborns. They can do so by incorporating their skills in doing general assessment first hand to spot RD. Then, applying proper treatment to correct poor oxygenation levels so that to increase the survival of the newborn. Midwives constantly seek to increase their knowledge to improve their skills by demonstrating evidence- based practice in their daily care.

The Value Chain Analysis: Sony

The Value Chain Analysis: Sony According to Porter (1985, cited in Gershon and Kanayama, 2002:115), strategic planning is a set of managerial decisions and actions that determine the long-term performance of an organisation. Lasserre (2003:33) agrees with this suggesting further that a company business strategy is a set of fundamental choices which define its value proposition to the market, how it intends to build and sustain a competitive business system and how it organises itself. This means in order for Sony to regain its global competitive advantage it has to develop effective business strategy, which will provide the organisation with clear direction, tactics, improved communication and as a result better organisational growth and performance (Yavitz and Newman, 1982:10). However, in order to develop and implement right strategic decision Thompson and Martin (2005:138-141) suggest that organisation have to pay attention to internal and external analysis. Conversely, they suggest that whilst analytical frame works can provide valuable insight into many issues, by themselves they cannot provide the answers. Consequently, they provide a base for evaluating the effectiveness of current and proposed strategies. Internal Factors/Analysis In order to develop the right strategy the organisation has to take into account several internal factors that may affect business environment. (Thompson and Martin, 2005:145-155) For example, analysis of strengths and weaknesses focuses on internal factors that may give Sony certain advantages in meeting the needs of its target markets, such as ability to (re)act to environmental influences quicker than competitors. (SWOT, PESTEL, Porters 5. Appendix 1) Culture For example, understanding core competencies and culture will enable Sony to boast its organisational performance and thus increase its market share. Hofstede (1991:50) agrees with this suggesting that strong culture enables employees to see the goal alignment and thus motivates them to higher levels of performance, as shared values make people feel good about the organisation and commit their capability and potential sincerely for the company, as a result, creating competitive advantage for the organisation. Deal and Kennedy (2000:3-20) agree with it, suggesting that the more highly successful companies are those that exhibit a strong organisational culture. They also identify several component parts to a solid organisational culture, including values, heroes, and rites and rituals. For example, values are the intrinsic beliefs that members hold for an organisation. It can be said that Sony displays many features of a traditional Japanese company, for example there is a sense of fam ily and/or missionary passion that is decidedly Japanese in approach. Most of Sonys top officials are also Japanese and together they share in the companys collective mission. Sony also carefully grooms its future leaders over many years of service. However, writers like Bennis (1986, Cited in Armstrong, 2006) oppose that the single most important determinant of corporate culture is the behaviour of the chief executive officer, as the CEO is the person most responsible for shaping the beliefs, motivations and expectations for the organization as a whole. The importance of the CEO is particularly evident when it comes to the formation of business strategy, for example, CEO Nobuyuki Idei has embraced the principle that digital communications must be at the centre of Sonys competitive business strategy (Digital Dream Kid, 1996). Disregarding of contrasting views, the above suggests that it is crucial for Sony to maintain and take pride in its organisational culture, as it will provide Sony with competitive advantage through attracting, motivating and retaining the best talent, promoting organisational values and believes, as well as promoting the spirit of innovation (SWOT, Appendix 1), as it will help the company to grow and develop, and thus achieve further organisational development. Resource Based View In order for Sony to achieve competitive advantage and organisational development, it may be suggested the organisation applies the Resource Based View (RBV) to strategy, which deals with the competitive environment facing the organisation taking an inside-out approach (Johnson et al, 2005:114). Henry (2008:129-150) agrees with this suggesting that RBV emphasises the internal capabilities of the organisation in formulating strategy to achieve a sustainable competitive advantage in its markets and industries, suggesting further that in some cases organisational capabilities may allow it to create new markets, such as Apples iPod and Toyotas hybrid cars. This means that by analysis internal capabilities Sony can determine the strategic choices it can make in competing in external environment. Thus, for example, analysis (SWOT, PESTEL and Porters 5, Appendix 1) suggests that Sonys strengths lies with its brands strong name and reputation for innovation and excellence, thus it may be sug gested that by reducing portfolio of electronic goods and focusing attention on fewer products and new technologies, for example in TV market, organisation may once again become market leader. However, Henry (2008:150) critiques that RBV shows very little on the vital issues of how resources can develop and change, or become redundant over time. Priem and Butler (2001, cited in Henry, 2008:150) agree with it, proposing that RBV lacks detail and therefore is difficult to implement. Latter suggests that although RBV may offer a good insight into current resource situation, other analytical tools have to be used to ensure a correct picture of internal environment, such as, for example, Value Chain Analysis. Value Chain Analysis Porter (1985, cited in Thompson and Martin, 2005:251) argues that in search for competitive advantage a firm must be considered as part of a wider system suppliers, firm, distributors, consumers a supply chain, which is a process by which cost savings and service differentiation can be achieved. As part of the process of evaluating the strategic competences of the organisation a resource audit can provide substantial insights into the competitive possibilities open to the organisation. The model against which to do this is Porters value chain (Appendix 2). Thus, value chain analysis may provide Sony with a framework for evaluating relative significance of various activities undertaken by an organisation, from the perspectives of cost and value added (Robson, 1994:41). By applying the results of SWOT and Porters 5 Forces Analysis to Value Chain of Sony it can be suggested that the organisation focuses on high-quality/high cost exclusive products, offering its customers excellent fol low-up Service afterwards. This suggests that Inbound Logistics and the retail Operations must be tightly managed to keep the cost of production and delivery down, and thus offer a higher profit margin. SWOT and Porters 5 also suggest that Technology Development and Engineering would have to be reorganised in order to be able to keep up with progress of the industry, and thus competitors. In order to achieve this, it could be suggested that Sony should reduce the portfolio of extensive product range and focus attention on best-selling and most promising products. Robson (1994:45-48) suggests latter can be achieved by applying the Boston Matrix to product portfolio, as well as undertake the analysis of Core Competences offered by Prahalad and Hamel (1990, cited in Robson, 1994:46-48) (Appendix 3). Similar to Inbound Logistics, it could also be suggested that Sonys Outbound Logistics, such as warehousing and distribution, would have to be re-organised in order to achieve most cost eff ective outcome. SWOT, PESTEL and Porters 5 also suggest that Sony possess brilliant opportunity for Marketing and Sales, as the organisation owns Sony Entertainment and thus, is able to use media productions as an extensive free advertising for its product range. For example, using Sony laptops and other gadgets in new 007 blockbuster, to re-introduce the organisation to world-wide audience, as well as indirectly advertise its products. The analysis of Support Activities, based on the outcome of SWOT, PESTLE and Porters 5 also suggests several recommendations. For example, being global organisation, Sony suffers from a duplication of workforce (Human Resource Management). Thus, to reduce replication it could be suggested Sony performs major reductions in global workforce (Ferrari, 2012), which could potentially lead to easier flow of communication, and thus, quicker strategic and general day-to-day responses, and as a result, help return company to profitability. For Technology Development and Engineering analysis suggests that it may be worth drastically reducing product portfolio (particularly portfolio of TV models). This could potentially drastically improve Research and Development, allowing it to keep up with technological progress, and giving it time to work on new technologies. Baring in mind the above analysis, Henry (2011:112) suggests that organisations value chain activities represent the cornerstone of competitive advantage. And recommends that its value chain should not be seen as a series of independent activities, but as a system of interdependent activities, where each value chain activity is related to the others by way of linkages in the value chain. For example, Toyotas just-in-time production reduces inventory and material handling. Therefore Sonys competitive advantage can derive not only from the activities themselves, but also from linkages between its different activities, internal, as well as external. (Henry, 2011:112) External Factors Stakeholders and Corporate Social Responsibility Foot and Hook (2008:23) suggest that there is a wider group of stakeholders that may affect business strategy. For example, apart from the shareholders, workforce, suppliers and customers, organisation may also be affected by local communities, government, and pressure groups. As Johnson et al (2005:585) suggest it is impossible to meet the demands of all the stakeholders, as they invariably conflict. This suggests that Sony must prioritise stakeholder demands and thus, balancing out competing requirements create a strategy that will satisfy main stakeholder groups, will be in line with the Corporate Social Responsibility (CSR) of organisation, and in its turn relate to the culture in which the organisation is operating. Thus for example, as it is the core corporate responsibility of Sony Group to the society to pursue its corporate value enhancement through innovation and sound business practice, the organisation conducts CSR activities with a focus on sustainability in two areas t rying to ensure sustainability of its business operations, as well as striving to contribute to the realisation of a sustainable society. For example, Sony has established effective systems for corporate governance and compliance to ensure sound business practices, such as, eco-friendly product cycle from the materials Sony sources, recycles and reuses in manufacture, to the development of smaller packaging that takes less space for more energy-efficient transportation. Sony also believes in the importance of fostering diverse and lively workplaces and employees with a high level of social awareness, which in effect contributes to employee loyalty and thus, reduces staff turnover, which in its turn contributes to competitive advantage of organisation. (Sony, 2012) Conclusions Business strategy is a set of vital choices which define its value proposition to the market, how it intends to build and sustain a competitive business system and how it organises itself. In order to gain competitive advantage organisations may use internal and external analytical tools that will help build a good picture of environment of given organisation. These tools, such as SWOT, PESTEL, Porters 5, RBV and Value Chain suggest that Sony remain a reputable brand, and providing a new strategy and allowing restructuring of the business, may help it regain its competitive advantage in global market. Sony also fully recognises that its business activities affect both society and the environment in direct and indirect ways, thus takes steps to minimise that impact to the best of its ability. Recommendations In order to regain its competitive advantage, it can be proposed that Sony undertakes a drastic restructuring of its business model. For example, it can be suggested that the company will benefit from either minimising the amount of factories across the globe and removing factories from areas affected by hurricanes and floods in order to minimise production costs. Conversely, as more value-added component sourcing, production and logistics may be outsourced to contract manufacturers and trading partners. Portfolio of goods (especially electronic goods, and TV market) have to be reduced, allowing RD to focus on bringing excellence to Sonys customers, keeping up with technological advancement and boosting competitiveness of products. The television business may also enhance integration with Sony ´s mobile products and network services, as it aims to offer unique user experiences, drive hardware differentiation and enhance the attractiveness of Sony ´s television line-up. Now owning 100% of Sony Ericsson, with own tablets, VAIO PCs and TVs, Sony can increase product appeal by offering its customers special programmes only available to share between those Sony products (to gain market-share of Apples iPhone, iPod and Apple Mac). A previous culture of inflexibility in product demand forecasting needs to be replaced with product demand sensing and response capabilities linked to constantly changing consumer needs and market trends. Through developing these new strategies, accelerating selection and focus, Sony can invest in core and new businesses which could help to transform organisation into a more profitable structure with competitive advantage against its competitors. 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H., (1982), Strategy in Action: The Execution, Politics, and Payoff of Business Planning, London: Collier Macmillan Publishers On-line Journals, Articles and Websites Black J., (2003), Big Music: Win Some, Lose a Lot More?, BusinessWeek Online, Business Source Online web.ebscohost.com, accessed on 10 November 2012 British Broadcasting Corporation (BBC) News, (27th October 2011), Sony buys the rest of mobile phone firm Sony Ericsson www.bbc.co.uk, accessed on 4 November 2012 British Broadcasting Corporation (BBC) News, (21 May 2009), Sony to halve number of suppliers www.bbc.co.uk, accessed on 22 November 2012 Consumer Electronics, (30th July 2009), Sony Is Still Feeling the Recessions Bite, Bloomberg Business Week www.businessweek.com, accessed on 4 November 2012 Corporate information/Environmental (1 April 2012), Sony news.sel.sony.com, accessed on 7 November 2012 Corporate Social Responsibility (2012), Sony www.sony.co.uk, accessed on 29 November 2012 East J., (2007), The Electronic Industry: The Power to Change, Portable Design, 13 (10) pp 16-19, Business Source Complete web.ebscohost.com, accessed on 7 November 2012 Fatakia K., (3rd February 2012), Sony Corporation: Strengths, Weaknesses, Opportunities, Threats www.dailyfinance.com, accessed 2 November 2012 Ferrari, B. (2012), Descartes Systems to Acquire Europe Based Infodis, Supply Chain Matters, 04 June 2012, [Online]. Available at: www.theferrarigroup.com, accessed on 20 November 2012 Glendinning L., (4th November 2012), The Telegraph, Sony PlayStation Store: why the redesign matters www.telegraph.co.uk, accessed on 4 November 2012 Hall R., (1992), The Strategic Analysis of Intangible Resources, Strategic Management Journal, 13 (20), pp135-144 http://web.ebscohost.com, accessed on 19 March 2010 Kosner A. W., (25th June 2012), New Sony Google TV Set-Top Box Disappoints, Increases Desire for Apple TV www.forbes.com, accessed on 3 November 2012 Kosner A. W., (28th June 2012), Google Nexus Q: Simple, Sleek, Sexy And Made In The USA www.forbes.com, accessed on 3 November 2012 Our Working Culture (2012) Sony www.sony.co.uk, accessed on 26 November 2012 The Times 100, (no date), Responding to changes in the market environment: A Jessops case study businesscasestudies.co.uk, accessed on 9 November 2012 Singh P. P., (13th October 2011), BBC News, Can Sony succeed where Sony-Ericsson partnership failed? www.bbc.co.uk, accessed on 4 November 2012 Sony Announces Revision of Consolidated Forecast for the Fiscal Year Ended March 31, 2012, (10th April 2012), Sony www.sony.net, accessed on 4 November 2012 Sony Annual Report, (2009), Sony www.sony.net, accessed on 4 November 2012 Sony Global Supply Chain Management (2012), Sony www.sony.net, accessed on 22 November 2012 Tang H., Misra R. and Shanholt E., (2012), Sony Corporation, Griffin Consulting Group Economics-files.pomona.edu , accessed on 20 November 2012 The Video Game Industry, (no date), Social and Environmental Factors sites.duke.edu, accessed on 5 November 2012 Yasu Mariko, (1st November 2012), Sony Posts 7th Straight Loss as TV Sales Slump on Economy www.businessweek.com, accessed on 3 November 2012 Bibliography Ciborra C. and Jelassi T., (1995), Strategic Information Systems, Chichester, West Sussex: John Wiley Sons Ltd BBC News, (27th October 2011), Sony boss Sir Howard Stringer on Ericsson purchase www.bbc.co.uk, accessed on 4 November 2012 Houlden B., (1993), Understanding Company Strategy: An Introduction to Thinking and Acting Strategically, Oxford: Blackwell Publishers McCurry J., (30th July 2009), Sony sales plunge by a fifth in two months, The Guardian www.guardian.co.uk, accessed on 4 November 2012 Stacey R., (1993), Strategic Management and Organisational Dynamics, London: Pitman Publishing SWOT Analysis Strengths Over the years Sony has built a strong, reputable and well-known brand. This is highlighted by the fact that the company was labelled in a 2011 survey as Asias most valued brand (Fatakia, 2012) Sonys culture is aimed at nurturing talents, where organisation helps its employees to foster working practices that help to regularly replenish energy and build physical, emotional and mental resilience. Sony culture emphasizes a spirit of freedom and open-mindedness, and a fighting spirit to innovate as well as takes a Worksmart approach to help employees achieve an acceptable work/life balance (Sony, 2012) The company has established a broad sales network, registered in approximately 200 countries and territories (Tang et al, 2012) One of Sonys greatest strengths is their ability to produce innovative, quality products, or as Sonys web page states Sony innovations ´ have become part of mainstream culture (Sony, 2012) The company is synonymous with technological excellence and has a rich heritage of technological expertise. Besides creating the VCR, Trinitron, and Walkman, the company facilitated in development of the magnetic recording tape, the compact disc, and the Blu-Ray disc, used today as a medium for high-definition video playback. Its latest innovation, a Crystal LED television, was well received at the Consumer Electronics Show in Las Vegas (Fatakia, 2012) Out of all its products, Sonys success with the PlayStation is most notable it has been successful since launch, and still sees tremendous consumer demand as by 2000, it was accounting for a third of Sonys operating profits (Glendinning, 2012) Sony has a number of Japanese and foreign patents, and is licensed to use a number of patents owned by other organisations. Sony considers their overall license position beneficial to their operations (Tang et al, 2012) The release of PlayStation 2 triggered a high rise of shares ($300 per share, an all-time high) Sony has a strong position in the entertainment industry with Sony Music and Sony Pictures, which has been beneficial to the company by off-setting losses in its electronics/consumer-products division Sony also provides financial services, such as life and auto insurance and banking, that accumulate Weaknesses The high cost of media production, especially in its television business, as well as loss of market share to cheaper manufacturers, such as LG and Samsung, has affected the companys pricing strategy. In addition, instead of forecasted loss of $2.7 billion during the fiscal year that ended 31 March, the organisation is now expecting to suffer a loss of $6.3 billion due to cumulative losses of consolidated deferred tax returns and additional tax expense for the transfer of profits between Japan and selected Sonys overseas subsidiaries (Sony, 2012) While diversifying into too many business segments, Sony has shifted its focus from its core competency making great consumer-electronic products. This has resulted in a distortion in Sonys brand. Apple, which is also in the consumer electronics space, has managed to focus on just a few products, build competency, and make them incredibly successful (Fatakia, 2012) Furthermore, the product lines have few connections between themselves, and therefore do not generate many network externalities or cost advantages (Tang et al, 2012) The current financial performance of organisation is weak, showing high liquidity risks, decreasing sales, slowly recovering profitability, low operating efficiency, underperforming stocks, and low investor confidence (Tang et al, 2012) The current management team has been relatively conservative, with departments working in silo, which led to little, if no flow of communication. While restructuring has frequently been implemented, it was usually done on a small scale. Strategically significant mergers and acquisitions were seldom conducted (Tang et al, 2012) As Sony expanded into more segments and geographic locations, they became more sensitive to exchange rates and interest rates that are exogenous factors out of Sonys control (Tang et al, 2012) Japanese laws and the countrys lingering culture of lifetime employment limit the ability of Japanese firms to close plants and shed jobs, thus resulting in incapability of the organisation to quickly adapt to fast-changing market environment, thus resulting in further financial losses Opportunities The company has the opportunity to enter the healthcare-imaging sector, as in September Sony agreed to invest 50 billion yen in Olympus, the worlds biggest maker of endoscopes. Under agreement, Sony will by 11.46% stake and become the largest shareholder in two steps. The two companies are planning to set up a joint venture by December 31 to develop, make and sell new endoscopes and other medical devices (Yasu, 2012) Sony Google TV, and particularly Nexus Q has a potential of regaining its TV market as, in comparison to Apple TV, Roku and similar products, Q is the only product that combines streaming internet content to a TV with a built-in 25 watt-per-channel sound amplifier that can run two sets of speakers. And its the only streaming TV product that allows itself to be controlled by more than one device simultaneously. And one thing Google has been making a point of saying about the Nexus Q, that Apple cannot say about any of its products, is that it is Designed and Manufactured in the USA, thus making it more attractive to those customers who are concerned with the ethics behind product manufacture (Kosner, 2012) As the organisation wanted to integrate its phone division with its mobile games machine and tablet computer units, the purchase of full control of mobile phone maker Sony Ericsson may give Sony the opportunity to act independently and innovate its smart phone and tablet market. The transaction that also includes patent, which is an important component of success in the smartphone arena, as it can give organisation the right to block sales of the competitors and vice-versa. With already established network of marketing, distribution and retail channels, it may help push through the products much quicker (Singh/BBC News, 2011) The company can take advantage of its movie and music business along with its experience in the gaming space to deliver value-added content to support and integrate its product line. It has talked about doing this with a four-screen strategy, which looks like a good concept (Fatakia, 2012) Kazuo Hirai, appointed CEO of Sony in February 2012, might bring changes to the company. His expertise in computer entertainment and PlayStation might bring more focus to the firms product lines (Tang et al, 2012) Threats As many of Sonys manufacturing plants are located in Japan, area that is prone to tsunamis and earthquakes, the company faces a constant threat of damage to the facilities and machinery and thus, disruptions in production line, which may lead to further loses of operating profit Organisation faces strong price competition from competitors such as Samsung, LG and even Tescos own electrical goods line Technika, who are gaining attraction from customers with lower-cost products such as televisions and mobile devices (Fatakia, 2012) Introduction of Apple TV, interactive television increased falling demand on Sony products as consumers switch to Apple (Kosner, 2012) Foreign exchange rate fluctuations can affect financial results because a large portion of Sonys sales and assets (more than 75%) are denominated in currencies other than the Yen (Tang et al, 2012) Threats from hacking attacks. Hacking attack on the companys PlayStation network resulted in leakage of confidential customer data, such as credit-card information As the global recession continues, consumers are no longer spending much money on electronic products, as they now have smartphones to satisfy most of their needs (Kosner, 2012) Sonys business restructuring and transformation efforts are costly and may not attain their objectives (Tang et al, 2012) PESTEL Analysis Political Businesses can be affected by many aspects of government policy. In particular, all businesses must comply with the law. They must also consider the impact of any forthcoming legislation on their operations. Subsequently, this may require taking action before the legislation comes into effect. (The Times 100) One issue that affects manufacturers and retailers of electronic goods is the disposal of these products. Thus, recycling is high on the public agenda. There are government initiatives to promote more recycling, which are often backed by legislation. (The Times 100) As the global recession had a negative effect on the economy of many countries, governments had to adopt a nationalist approach in an effort to stabilise their domestic economy and become more self-sufficient, by for example, raising trade barriers, such as taxes, tariffs and quotas. (Business Europe, 2009) This means Sony, alongside other multinational organisations was affected by decrease in exports and/or heavier import/export costs which may have reduced its global profits. The Government also has the power to change minimum wage, tax, VATs and other expenditures. This means even higher expenditures that, as the report shows, may be critical for the bottom line of the organisation. (Sony, 2012) Economic The global recession has been a threat to Sony since 2009, as Consumer Electronics for Bloomberg Business Week reported on July 30, Sony posted a $271 million operating loss for the April-June quarter, down from a $772 million profit in the same quarter a year ago, revenues dropped 19%, to $16.8 billion with the forecasts for an operating loss of $1.16 billion in the fiscal year through March 2010. (Consumer Electronics, 2009) Additionally, the strength of the yen against the dollar and the euro has reduced Sonys exports making products less competitive and as a result reduced organisational revenue, especially in overseas markets (Sony Annual Report, 2009; Hall, 1992) Social One of the most important social trends of new generation is the development and increase in use of internet activities, such as online shopping, social networks and media on-demand. The Net Generation also demands its products to perform fast (Tapscott, 2009:15), and be of high-quality and multi-functional (Sonny Annual Report, 2009). As the new generation likes to be creative and be able to personalise its products, the technology have to offer high quality art applications that will allow them to do so. As video games are gaining an enormous place in society most kids are exposed to video games in some sort of capacity growing up, Sony have to ensure that their technology does not lose competitive advantage to their opponents, such as Wii (Nintendo) and/or Xbox (Microsoft). Technological The electronics industry is very well known for the fast development of the cutting edge products that facilitate our everyday life and business. Introduction of the internet, smartphones, as well as recent development of TVs that are connected to the internet shows a direction for smart, multi-functional devices. This means, in order for Sony to keep up with its main competitors, such as Apple, the organisation has to adopt the same strategies and be able to offer its customers high quality multifunctional products. Environmental Electronic devices that improve our quality of life are at the same time posing a great threat and contribute immensely towards global warming (East, 2007). Almost 50 million tons of electronic products are disposed of each year, and the figure continues to grow as the lifespan of new devices continues to fall (The Video Game Industry). As a leader in the consumer el

FDR and Winston Churchill Essay -- essays research papers fc

Between the years of 1939 and 1945 the world was sent spiralling in a mess of corruption, violence and uncertainty. Allied powers were faced with the unparalleled task of protecting the world from tyranny. In terms of political power, this weight was bestowed upon the shoulders of two memorable individuals. By and large Winston Churchill and Franklin D. Roosevelt can be labelled as beacons of democracy and leaders of the free world in their time. Winston Churchill, the son of Lord Randolph Churchill, became an officer in the 4th cavalry in 1894. Between 1895 and 1899 he served in Cuba, India and South Africa as a reporter. Churchill entered politics in 1900 and held many government posts until he was appointed First Lord of the Admiralty prior to World War One. Due to logistical and tactical failures during wartime, Churchill was somewhat discredited and lost his naval post. In the inter war period, Churchill remained politically active and made his way up the ranks to become chancellor of the exchequer in Stanley Baldwin’s Conservative government. When World War Two broke out, Prime Minister Neville Chamberlain appointed him to his old post as First Lord of the Admiralty. When Chamberlain was forced to resign, Churchill became Prime Minister. He served throughout the war as Britain’s supreme leader until he was defeated in a 1946 general election. Churchill once again became prime minister from 1951 until his r esignation in 1955. In 1953, he was knighted and received the Nobel Prize in Literature. Franklin D. Roosevelt was a lawyer educated at Harvard and Columbia University School of Law. His political career started when he was elected to the New York State senate in 1910. He was appointed Assistant Secretary of the Navy, a position he held from 1913 to 1920. As a Democrat, Roosevelt ran as vice presidential nominee along side James M. Cox, an election that was lost to the republican candidates Warren Harding and Calvin Coolidge. While vacationing on Campobello Island, N.B., Roosevelt was stricken with polio and became paralysed from the waste down. However, he eventually recovered partial use of his legs. In 1928 and 1930, Roosevelt was elected governor of New York. At the height of the great depression, in 1932, Franklin D. Roosevelt became the 32nd president of the United States. He went to work immediately utilising government resources to combat ... ...d weaknesses as every individual does, but were, without a doubt, very successful leaders in their time. Churchill and Roosevelt were truly beacons of democracy and leaders of the free world. Bibliography Alacritude, LLC. Encyclopedia.com. 24 Feb. 2003 < http://www.encyclopedia.com/>. Churchill Center, The. Sir Winston Churchill Homepage. 5 Mar. 2003 < http://www.winstonchurchill.org/>. Gardener, Brian. Churchill in his Time. London: Methuen & Co Ltd., 1968. Gilbert, Martin. Churchill’s Political Philosophy. London: Oxford University Press, 1981. Goff, Richard, et al. The Twentieth Century, A brief Global History. New York: McGraw-Hill Company, 2002. Jablonsky, David. Churchill: The Great Game and Total War. Portland: International Specialized Book Services, Inc., 1991. Kimball, Warren F. The Juggler: Franklin Roosevelt as Wartime Statesmen. New Jersey: Princeton University Press, 1991. Ludwig, Emil. Roosevelt: A Study in Fortune and Power. New York: The Haddon Craftsmen, Inc., 1937. White, Graham J. FDR and the Press. Chicago: The University of Chicago Press, 1979. White House, The. The White House Home Page. Mar. 9 2003 .

Imaginative :: essays papers

Imaginative It is strange how things can change in short a period of time. It was only two years ago that Philip Morris was a dwindling tobacco company millions of dollars in debt. The stock market was facing a rapid decline in value. Stocks plummeted sharply in all areas. Like every other business in the country, Phillip Morris was at its lowest phase. Massive layoffs as well as severe cutbacks haunted the executives. After the stock value of Phillip Morris shares plummeted, the company’s chief stockholders were selling their stakes at pennies on the dollar. I took this desperate time to finally realize a dream I have had for years. I had amassed a large wealth from previous investments and projects. Reverting a public company with millions of shareholders into a private enterprise would be the most difficult task I would ever accomplish. I was able to deal with the major stockholders to purchase a vast majority of the company, about 75%. After several company shareholder meetings, I determined to revert the company to a private business, and I worked out a buyout for all remaining stockholders. Of course this also was made cheap due to the failing economy. Phillip Morris made cigarettes, Miller beer, Kraft products, and leveraged and directed finance leases. I planned on playing with the public’s emotions on â€Å"Big Tobacco Companies† in helping me with my plan. As soon as the previously great Phillip Morris was sold to me, we ceased production of the once lucrative cigarette portion of our portfolio. This became a great media exposure. We sold the concept of becoming a healthy family business concerned with the welfare of the public. This company now owes a great deal to the slithering lobbyists who helped make what Phillip Morris once was. If it weren’t for the lobbyists, I would still be obligated to comply with the court judgments for the idiots who became ill due to smoking related diseases. Those people did not even deserve the money they were rewarded. How could someone not know that cigarettes caused cancer, emphysema, or impotence, among other illnesses? I was glad the lobbyist were able to stop anyone searching for damages due to smoking, and all it cost me was dissolving the cigarette section of the company. I now know that if I pay a lobbyist enough, they can get a Senator to do anything I want.

Research about smoking habit Essay

Smoking is associaated with an increased overall mortality. It was recognized early in the area of indutrilized cigaratte production and mass use. Smokers will often says that they are not addicted to cigarrate. They thinl of smoking habit , which they can control and contai and would be able to stop at any time. The definition of smoking is the way , the act of smoking tobacco or other subtances. According to history of smokers , tobacco or scientifically call necotine is a herbal plant .The herbal plant is about 1.8 meters high . it has big leaf about 30 centimeters . The reason why , smoking is addictive becouse of it contain nicotine , a subtances that given to monkeys ,rats, dogs will precipitate chemical dependency . Cigarrattes firsts produced by Julep Cigarattes , and marketed by the Julep Cigarattes Company of Boston and Hahira about 1935 , then later by Pen Tobacco Company and finally atound !958 By Brown and Williamson . A commercial cigarattes manufacturing plant was built in Harira, Georgia in 1962 . When the factory first opened , it manufactured ‘’ Osteen ‘’ cigarattes until the depression hit in 1929. After the few years , the factory closed and all cigarattes making equipment was removed . Smoking accounts for one out of every five death in Malaysia . It is the most important modifiable cause of premature death , responsible annually for an estimated 120 000 years of potential life lost. About 10 000 Malaysians die each year becouse of smoking ( Tobacca 2003 ). According to the World Health Organization ( WHO ) , there are about4.9 millions tobacco related deaths each year . This fegure makes tobacco use the leading cause of preentable death in the world . From 4.9 millions tobacco relateds death , 1.1 millions accur in the south east asia region , which is the largest producer of tobacco and tobacco products . The biggest increase in desease are in India . In the western Pacific Region, 62 percent of men and six percent of women smoking , leaving hte majority of non smokers exposed to second hand smoke ( WHO/WPRO , 2004 ) . The biggest Increse in tobacco related disease are expected in China , where an estimated two to three millions death will accur by 2020 ( WHO/WPRO , 2004 ). The Easten Madeteranian Region ( EMRO ) is not far from the current trends in China . Egypt has a rise in all tobacco related cancer including lung cancer which contributes over 90 percent of all death . Cigarretes smoking is a risk factor for stroke death . It is well known that cegirattes smoking is associated with an incresed risk of cardiovascular disease . manyepidemiological studies in Western populitions have identified smoking as an independent risk factor for stroke and this association has olso been found . However , epidemiological data regarding the relationship between smoking and stroke in Japanese people living in Japan remain inconclusive . In contrast , however , tobacco consumption in recent years been rising in developing contries including Malaysia . The prevalance of smoking among Malaysians adult aged 15 years and above had increased from 21 percent in 1985 to 31 percent in 2000 .Some 49 percent are all adult males and 5 percent of all adult females are now current smokers . 1.2 PROBLEM STATEMENT People are becoming much more sensetive to the smoking issues . In Malaysia , these are about 5 million smokers consuming an average of 14 cigarattes per day ( tobacco 2003 ) . Unfortunately , the number of hte smokers is too large. It will triple the next three decades from 10 000 million in 1998 to 30 000 millions by the year 2030. As long as smoking is seriously dificult habit to beak , very few smokers are able to succeed in their attemts to quit . Various contries have proven that healthcare proffesionals can play an active role in helping smokers to break free of their tobacco addiction through a properly arganized smoking cessation proframs. Otherwise , smoking also will affects the non smokers person who bestfirend with them . The porpose of this study is to understand smoking habit of UNISEL ( University Selangor ) . This study will help the decision maker to make  decision about smoking arounf the campus . the goeverment is undertaking serious ( anti-smoking campaign ) arounf Malaysia but the result is discouraging . This shows not everybody is concerned about their healthy lifestyle . The statistics revealed that about eight percent of the estimated 4.6 millions smokers in Malaysia were students . It is about 50 to 60 teenagers started smoking a day . According to article Jasudason 2005 , the goverment had allocated RM20 millions a year for the next year for the next ten years for the anti smoking campaigns to prove its commitment the curbs the smoking habits among Malaysians . 1.3 RESEARCH OBJECTIVE This research is all about why the cigarette smoking is popular among the teenagers. The reseacher is aware that smoking is a major preventable cause of premature death . It does not only threaten young people’s currrent and future health but olso over the world a face the same problem nothing can change their perception . The objective of the research are :- 1. To find out why students involved in smoking at young age. 2. To understand what student think of smoking. 3. To know percentage of student who are involved in cigarattes smoking. 1.4 SIGNIFICANCE OF STUDY An important reason for carry out this study is to provide an understanding on the impact of smoking . The significance of this research is to show how, why student are involved in smoking . This study will provide usefull information for policy makers of the university for taking steps to reduce incidents of smoing in campus. This olso will by understanding the habits , more effective anti smoking campaign should be planned and launched effectively . Besides , this analysis will provide usefull information that will help to overcome smoking habits in UNISEL student 1.5 LIMITATION OF THE STUDY This study limited to the survey of students in the Diploma Business Management under Faculty Of Business in UNISEL only . This is because of financial limitation and time contraints. 1.6 THE TIMESCLASE OF THE RESEARCH Date Details 30/10/14 Literature Review Community surveys of the areas Design the questionnaires- Collection of official and unofficial statistic 1/11/14 1st session participant observation of the area 2/11/14 Field work Interview the smokers 10/11/14 Field work 2st session participant observation of the area 7/11/14 Analysis of the data obtained from the field work 8/11/14 Write the thesis 1.7 RESEARCH QUESTION 1. What is the percentage of student In Diploma Business Management in UNISEL Shah Alam who smoker? The percentage of students who smokers is %. 2. What is the ratio of smoker between male and female student? The ratio of the smoker between male and female students is and out of respondents. 3. What is the average number and cigarette that student smoke? According to table 1.1 shows the average number of student smoker per day is between 5 – 15 sticks item How many cigarettes do you smoke per day Total Less than 5 sticks 5 – 10 sticks 10 – 15 sticks 15 – 20 sticks More than 20 sticks Are you smoker yes count % of Total 100 % 4. The amount of money spends on smoking every month. The amount of money they have spend on smoking cigarettes every month is RM for each person. Referring to the spending money of the week, the respondents usually spend about less than RM . 5. Of those smoke, what is the percentage of student who tried to stop  smoking? The percentage of students who tried to stop smoking is about % of them. CHAPTER 2  LITERATURE REVIEW The process of developing the competencies began with a literature review of other smoking cessation workforce competencies. The review question was What documents are available that will help in the development of the core competencies required for people providing evidence-based treatment of tobacco dependence in New Zealand? The international cessation competencies accepted by the Association for the Treatment of Tobacco Use and Dependence (ATTUD) 9 in April 2005 were used as the starting point, with more recent and more specific literature then investigated to ensure competencies were measurable and relevant to New Zealand. A variety of databases were searched for this review, using the following search terms: â€Å"smoking cessation†, â€Å"workforce competency†, â€Å"clinical competence†, â€Å"professional competence†, â€Å"competency- based education†, and â€Å"competency†. The databases included: Medline, Embase, Cinahl, AMED, Psy cINFO, PubMed, EBM Reviews – Cochrane Database of Systematic Reviews, EBM Reviews – Database of Abstracts for Reviews of Effectiveness, EBM Reviews – ASP Journal Club, EBM Reviews – Cochrane Central Register of Controlled Trials, and Centre for Reviews and Dissemination. A variety of other sources were searched for information, including the reference lists of all obtained articles, key websites, and by asking key informants for relevant documents. All studies that focussed on smoking cessation competencies were sought, irrespective of study design, type of participants, sample size, or outcome measures. Only English language publications were sought. The search was restricted to literature published from 2005 onwards, that is, after the international cessation competencies developed by ATTUD were approved. The final literature search was completed on 7 March 2007. A narrative review of the literature was undertaken. Competency development—A project team from the University of Auckland’s School of Population Health developed a draft set of smoking cessation competencies based on information obtained from: The 2007 New Zealand Smoking Cessation Guidelines;10 Consultation with an expert group comprising 14 people from throughout New  Zealand selected for their expertise in cessation service provision and/or training. Page 49 URL: http://www.nzma.org.nz/journal/121-1276/3114/ CHAPTER 3 RESEARCH OF METHODOLOGY 3.1 Introduction The research employs quantitative research methods in conducting the study. In data collection , formal questionaires are prepared and the question are asked in a arranged order. 3.2 RESEARCH INSTRUMENT The research intrument of this study is questionares . the survey instruments measures the level of impact in smoking habit whether is good for health or not good for health for the young age . 3.3 DATA COLLECTION The research used thesurvey instruments to collect data research data . The research focuses on the opinion , when , why , how they involved in smoking cigarrates . The data collection selected randomly in Faculty of Business of Diploma Business Management . This information will be gathered in the following ways. Interview: Semi-structured interview technique Existing framework from previous research Gather detailed general information including: age & gender Taken before observations. CHAPTER 4 DATA ANALYSIS 4.1 INTRODUCTION After all data have been gathered and collected , it must be analyzed. This  process is called data analysis. As mentioned , 120 questionaires will be sent to respondent consist of 55 males and 65 females . 4.2 FREQUENCY ANALYSIS The analysis is based on the questionaires analysis is given to the respondents . The information in this part is divided in three parts as part A , Part B , part C 1. PART A : THE RESPONDENTS According to the study , there are eight question on students background 2. PART B : ABOUT HTE SMOKER This section shows the analysis of smoker who is involved in the cigarrates smoking and how much they spend in buying the cigarrates per week . 3. PART C : NON SMOKERS This section is mainly for the non smokers olso for a smoker who has stopped smoking and how they are motivated to keep away from smoking.